Senior Communications Manager

Description At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand - you become part of Gingham Nation, where people are at the center of everything we do. We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day. The Senior Manager, Editorial Strategy & Communications Planning serves as the central planning, editorial and integration lead for the Communications organization. Operating as the organization's newsroom managing editor and communications air traffic controller, this role is responsible for ensuring the right stories are told to the right audiences at the right time through a coordinated, enterprise-wide communications approach. This position owns the Communications content strategy including editorial governance, content planning, storytelling integration, Airtable, content discoverability, and enterprise communications prioritization. The role serves as the connective tissue across Executive Communications, Internal Communications, Media Relations, Reputation, Issues Management, Engagement and Events to ensure one cohesive corporate narrative. Primary Responsibilities Serve as editor-in-chief for the Communications function, establishing editorial standards, governance and content quality. Own the enterprise communications calendar, annual planning process and integrated communications roadmap. Lead a newsroom-style content model that proactively identifies, sources, develops and amplifies strategic stories across the business. Act as the central integration point across Executive Communications, Internal Communications, Media Relations, Reputation, Engagement and Events. Ensure all major company initiatives have comprehensive 360-degree communications strategies and activation plans. Create narrative frameworks and content strategies that align leadership messaging, business priorities and culture initiatives. Develop and manage a robust content pipeline and story sourcing process with leaders and teams across the enterprise. Communications Operating System & Airtable Ownership Own Airtable governance, workflows, taxonomy, intake processes and reporting. Establish communications prioritization and resource allocation processes. Provide visibility into upcoming initiatives, milestones, communication needs and storytelling opportunities. Create planning discipline and operational rigor across the Communications organization. Develop dashboards and reporting that provide insight into communications priorities, capacity and execution. AI, GEO & Content Discoverability Lead strategies that ensure company messaging and content are discoverable, authoritative and optimized for AI-powered search environments. Partner with Digital, Marketing and Communications teams to improve Generative Engine Optimization (GEO), Large Language Optimization (LLO) and Answer Engine Optimization (AEO). Monitor emerging trends in AI search, content consumption and information retrieval. Recommend content architecture and publishing approaches that strengthen visibility, relevance and authority. Measurement & Analytics Develop a content performance framework that measures reach, engagement, adoption and business impact. Analyze content effectiveness and storytelling performance. Provide actionable insights and recommendations that improve future communications planning and execution. Qualifications Experience in communications, editorial strategy, newsroom operations, journalism, content management or integrated communications planning. Exceptional editorial judgment, writing and storytelling skills. Experience leading enterprise content strategies and editorial calendars. Strong project management and cross-functional leadership capabilities. Experience with Airtable or similar enterprise workflow platforms. Knowledge of AI-powered search, GEO, LLO and emerging content optimization practices. Ability to influence senior leaders and drive alignment across complex organizations. Success Measures One integrated communications operating system across the enterprise. Clear visibility and prioritization of all major communications initiatives. Consistent and coordinated enterprise storytelling. Increased quality, speed and effectiveness of communications planning. Strong adoption of Airtable and planning processes. Improved content discoverability across search and AI platforms. Comprehensive 360-degree communications support for key business priorities. Core Competencies Drives Results Action Oriented Collaborates Decision Making Nimble Learning Benefits Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good - every day. Benefits for eligible associates include: Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office. No-cost mental health and well-being support through our Employee Assistance Program (EAP). 401k with company match and Associate Stock Purchase program with discount. Opportunity for paid time off, paid parental leave and access to family building benefits. Home, auto and pet insurance and a company-provided Care.com subscription. Tuition reimbursement and scholarship opportunities for post-secondary education. Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love. Visit bbwbenefits.com for more details. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance ( , Philadelphia Fair Chance Law ( , San Francisco Fair Chance Ordinance ( . We are an equal opportunity employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States. Application window will close when all vacancy/vacancies are filled #J-18808-Ljbffr