Marketing Manager

Reports To: Managing Director Role Overview Pinarello is seeking a dynamic and highly strategic Marketing Manager to lead and execute brand-building initiatives across the U.S. market. This role is responsible for driving premium brand positioning, supporting dealer sell-through, and creating impactful consumer experiences across our touchpoints. The ideal candidate blends creativity with analytical rigor, bringing a strong understanding of luxury branding, cycling culture, and omnichannel marketing execution. This position plays a critical role in aligning marketing initiatives with sales objectives and strengthening the connection between Pinarello, its dealer network, and end consumers. Key Responsibilities Brand Strategy & Execution Lead the execution of the Pinarello US marketing strategy, ensuring alignment with our global brand standards Maintain premium brand positioning across all consumer touchpoints, reinforcing differentiation through storytelling and visual excellence Partner with global marketing to localize campaigns, product launches, and messaging for the U.S. market Dealer & Channel Marketing Develop and execute marketing programs that support the Independent Bicycle Dealer (IBD) network and drive sell-through Manage co-op marketing programs and ensure equitable, ROI-driven investment across dealer partners Deliver dealer-facing tools, training, and product education initiatives to improve conversion and brand consistency Product Launches & Campaigns Own U.S. go-to-market plans for new product launches, including integrated digital, retail, PR, and event strategies Collaborate with sales and product teams to ensure alignment on forecasts, availability, and messaging Manage campaign calendars and ensure seamless execution across all channels Analytics & Performance Track and evaluate marketing performance, ensuring a strong connection between marketing activity and sales outcomes Utilize data to inform investment decisions and improve campaign ROI Report on KPIs including traffic, engagement, dealer performance, and conversion metrics Qualifications 5–8+ years of experience in marketing, preferably within premium consumer goods, cycling, or sports/lifestyle brands Strong understanding of omnichannel marketing (digital, retail, events, PR) Experience working with dealer/distribution networks preferred Proven ability to manage product launches and integrated campaigns Analytical mindset with experience measuring ROI and performance metrics Passion for cycling and/or endurance sports strongly preferred Pinarello US offers comprehensive health benefits, 401(k) matching, and flexible time off. Employees with more than 3 months of service are eligible for a Pinarello bike loan. #J-18808-Ljbffr Pinarello