Director, Analytics

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together bold talent to help clients across industries unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push boundaries to create real business value and societal impact. Job Description: Director, Analytics Do you enjoy turning data into insights that shape smarter communications and marketing decisions? Are you energized by helping clients understand performance, uncover opportunities, and connect analytics to measurable business outcomes? As a Director, Analytics at Zeno, you will lead integrated measurement and analytics programs across a diverse portfolio of corporate, consumer, and healthcare clients. Working closely with strategy, creative, media, and account teams, you will develop analytics solutions that help clients measure success, optimize performance, and make better business decisions. The role is ideal for an analytically minded leader who enjoys both strategic thinking and hands‑on execution. Responsibilities Develop measurement strategies and analytics frameworks aligned with client objectives, business priorities, and communications goals. Lead integrated analytics programs across paid, earned, and owned channels, translating complex data into actionable insights and strategic recommendations. Oversee the development of dashboards, reports, and visualizations that clearly communicate performance and support data‑informed decision‑making. Partner with strategy, creative, media, and account teams to integrate analytics into communications planning and campaign optimization. Identify new measurement approaches, technologies, and methodologies that strengthen analytics capabilities and improve client outcomes. Mentor and develop team members while fostering a collaborative environment. Support business development efforts by identifying new opportunities, communicating the value of analytics, and contributing to the evolution of Zeno’s analytics practice. Qualifications 6+ years of experience in analytics, marketing analytics, communications measurement, paid media analytics, or related fields within an agency, consulting, or client‑service environment. 2+ years of experience leading or mentoring team members. Experience developing measurement strategies and analytics frameworks that support communications and marketing objectives. Strong understanding of paid, earned, owned, and social media measurement. Ability to translate complex data into clear insights and strategic recommendations for clients and internal stakeholders. Advanced proficiency with Tableau, Looker Studio, PowerBI or similar data visualization platforms. Strong Excel skills with experience working across large or complex datasets. Experience building client‑ready presentations and communicating findings to senior stakeholders. Strong understanding of marketing analytics, digital performance metrics, and communications measurement. Experience managing multiple client engagements, budgets and project priorities. Familiarity with analytics, social listening and media intelligence platforms such as Google Analytics, Meta Ads Manager, Brandwatch, NewsWhip, Muck Rack, Pathmatics, Audiense or similar tools. Collaborative mindset with a passion for continuous learning, innovation and helping clients make smarter decisions through data. Preferred Qualifications Experience supporting integrated communications, public relations or marketing measurement programs. Experience with statistical analysis, attribution modeling or advanced analytics methodologies. Familiarity with AI‑enabled analytics tools, workflow automation or emerging measurement technologies. Pay Range $105,000 – $120,000 USD per year. Salary within the range is based on education, qualifications, experience, skills, seniority, location, performance, travel, revenue‑based metrics and other factors. The range is one component of DJEH’s total compensation package, which may also include annual bonuses, a paid time off policy, and region‑specific benefits. Benefits Medical, dental, and vision insurance with prescription plans. Short‑term and long‑term disability coverage. Paid time off, generous vacation, paid holidays, and self‑care time. 401(k) plan with company match. Pre‑tax flexible spending accounts, tuition assistance, life insurance, and free access to a certified financial coach. Be Kind to Your Mind program offering a paid subscription to Headspace and access to mental health providers. ZenoFit program: monthly allowance to fund activities that bring joy and promote health. Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job‑related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self‑identify their race, ethnicity, and gender. Submission of this information is strictly voluntary and will not affect your application. #J-18808-Ljbffr