Digital Marketing Manager

Since our inception in 2017, PURPLE has been on a mission to redefine denim culture. Blending industrial design, streetwear, and luxury fashion, we've curated a collection of men’s denim and luxury basics that transcend trends. At PURPLE, we take pride in challenging conventions through design that is grounded in a contemporary spirit and timeless quality. We are a team of creative, collaborative, and highly dynamic people who love what we do, and we strongly believe that our diverse team of motivated individuals makes our company strong and successful. The Digital Marketing & CRM Manager plays a key role in executing and evolving Purple Brand's digital presence across owned channels including email, SMS, social media, website content, and customer lifecycle communications. This position is responsible for delivering a seamless brand experience across the customer journey—from acquisition and engagement through retention and loyalty—while ensuring all digital touchpoints reflect the brand's premium positioning and cultural relevance. Responsibilities Partner with the Head of E-Commerce & Retail to support and execute the brand's digital marketing and CRM strategy across email, SMS, social media, and website content. Manage day-to-day owned media workflows and ensure all digital communications align with brand voice, seasonal priorities, product launches, and business objectives. Oversee the creation and management of copy across digital channels, ensuring consistency in tone, messaging, and brand accuracy. Develop creative briefs and coordinate timelines, approvals, assets, translations, and deliverables across multiple stakeholders and regions. Build, schedule, test, and deploy all email and SMS marketing communications across various markets and customer segments. Own the execution of customer lifecycle marketing initiatives including welcome journeys, post-purchase communications, retention programs, VIP outreach, win-back campaigns, and product launch communications. Partner with E-commerce and Retail teams to develop CRM strategies that strengthen customer retention, increase repeat purchases, and drive customer lifetime value. Manage audience segmentation and personalization efforts to deliver relevant and elevated customer experiences across all CRM touchpoints. Maintain the seasonal digital marketing and CRM calendar in partnership with merchandising, buying, retail, and cross-functional teams to align campaigns with product deliveries, launches, and company priorities. Support the evolution of the brand's social media presence through strategic input, content planning, and performance insights. Collaborate with internal creative teams, copywriters, and external partners or agencies to execute digital campaigns and content initiatives. Ensure all digital touchpoints—including email, SMS, website, and social channels—deliver a cohesive and elevated customer experience reflective of the brand. Manage reporting and insights for digital marketing and CRM initiatives, consolidating performance data into clear and actionable monthly reports. Monitor key KPIs including engagement, conversion, retention, repeat purchase rate, customer lifetime value, and campaign performance. Act as a key cross-functional partner across merchandising, buying, retail, creative, e-commerce, and global marketing teams to ensure alignment and timely execution of initiatives. Manage and mentor one direct report while fostering a collaborative, entrepreneurial, and solutions-oriented team environment. Skills & Qualifications Minimum of 5 years of experience in digital marketing, CRM, lifecycle marketing, brand marketing, or communications, preferably within luxury fashion, premium retail, beauty, lifestyle, or a creative agency environment. Demonstrated experience managing email marketing, SMS marketing, customer lifecycle campaigns, digital campaign execution, and content workflows. Strong understanding of CRM strategy, customer segmentation, retention marketing, and customer journey optimization. Experience working with email marketing and CRM platforms such as Klaviyo, Attentive, Shopify, Marketing Cloud, or similar technologies. Strong copywriting and copy-editing sensibility with a clear understanding of brand voice and tone. Appreciation and awareness of the luxury fashion landscape, creative culture, art, music, and competitive market trends. Highly organized with the ability to manage multiple projects, timelines, and stakeholders simultaneously in a fast-paced environment. Strong cross-functional communication skills with the ability to build trusted relationships across teams and levels of seniority. Diplomatic, level-headed, and collaborative approach to problem-solving and stakeholder management. Strong attention to detail, analytical mindset, and ability to derive insights from digital marketing and CRM performance reporting. Experience working within global organizations and coordinating across regions and languages strongly preferred. Experience managing direct reports or mentoring junior team members preferred. Proficiency in email marketing platforms, CRM tools, social media management tools, Google Analytics, and digital reporting platforms preferred. Experience with Shopify, customer segmentation tools, and omnichannel retail marketing is a plus. Benefits Paid Time Off (vacation and sick days). Opportunities for professional development and career growth. Supportive and collaborative work environment. Amazing employee discount. Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, basic life insurance, disability insurance and paid family leave. Please note this job is located in our New York office and is expected to be performed on-site. If you are excited about the opportunity to join our fast-growing team, please submit your resume and any other relevant info (i.e. website, portfolio, LinkedIn, etc). We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted. We are an equal opportunity employer; all employment is decided on the basis of qualifications and business needs. #J-18808-Ljbffr Purple-Brand