Marketing Specialist, Digital and Creative

Job Description

Job Description

Our Vision : We help people protect their financial health by providing affordable, meaningful benefits that improve access to healthcare.

Hooray Health’s Core Values:

• Winning Attitude : We have a positive outlook and a selfless desire to win as a team.
• Continuous Improvement : We are focused on improving the client/member experience, product value and team engagement.
• Intrapreneur : We are independent thinkers that take ownership to improve the company.
• Integrity : We have courage, discipline and resolve to do the right thing.
• Commitment to Results : We are accountable and resilient in achieving our mission.

_____________________________________________________________________________

This is an hybrid position based in the Dallas (Addison) area, offering the flexibility to work from home while maintaining and in-office presence. Hooray Health offers a competitive benefits package, including paid time off, an annual bonus opportunity, employer-subsidized health insurance, and a 401(k) plan.

Position Summary

The Marketing Specialist, Digital & Creative creates, designs, publishes, maintains, and improves high-volume marketing work across content, creative, digital, web, sales, client, enrollment, and internal channels.

The role converts its Accountability Chart ownership and individual and department goals into disciplined plans, clear standards, measurable results, and reliable follow-through. It is accountable for independently moving standard work from request through approved final delivery, identifying risks early, and improving how the work is performed as Hooray Health grows.

This position requires strong hands-on creative production, Adobe InDesign proficiency, practical AI experience, WordPress troubleshooting capability, sound judgment, strong communication, and the ability to work effectively across departments while protecting brand, accuracy, compliance, and the member and client experience.

Roles & Responsibilities

1.         Content, Design, and Marketing Production

·     Own and execute enrollment materials, benefit communications, plan summaries, flyers, brochures, presentations, emails, texts, social content, web content, FAQs, toolkits, scripts, and sales-support materials.

·     Create and modify professional print and digital collateral using Adobe InDesign and related Adobe Creative Cloud tools while maintaining approved brand, layout, typography, accessibility, and production standards.

·     Independently move standard assignments from brief through approved final delivery, coordinate dependencies, communicate risks early, and escalate nonstandard creative, messaging, compliance, or strategic decisions appropriately.

2.         Communications Calendar and Delivery

·     Own and execute assigned client, member, enrollment, email, text, social, content, and publication calendars, including required inputs, deadlines, approvals, formats, and distribution requirements.

·     Establish clear procedures, measures, documentation, and accountability to ensure recurring communications are planned, visible, coordinated, and delivered on schedule.

·     Identify missing information, conflicting requirements, approval risks, and deadline concerns early and drive timely follow-through with Client Services, Sales, Product, Operations, Compliance, and other stakeholders.

3.         Content Accuracy, Research, and Quality

·     Own and execute product, audience, client, competitor, market, source, and stakeholder research needed to support accurate marketing work.

·     Validate facts, terminology, claims, disclosures, and source information with appropriate subject-matter experts; proofread and quality-check assigned materials before review or release.

·     Maintain source documentation, version integrity, and required approvals so released work is accurate, current, traceable, audience appropriate, and supported by approved information.

4.         WordPress and Digital Production

·     Own and execute routine WordPress website updates, page and content changes, landing pages, forms, links, images, formatting, responsive display issues, publishing, and routine troubleshooting.

·     Diagnose and resolve routine WordPress issues independently, perform desktop and mobile QA, and recognize when an issue requires escalation to a developer, hosting provider, or other technical resource.

·     Maintain working documentation for recurring WordPress processes, access, plugins, integrations, known issues, and escalation paths so website knowledge is transferable and not dependent on one individual.

5.         Asset, Template, and Production Management

·     Own and execute approved templates, reusable content blocks, final assets, file organization, naming, production files, image quality, accessibility, licensing, and version control.

·     Establish clear procedures, measures, documentation, and accountability to ensure assets are production ready, easy to locate, reusable, current, and securely maintained.

·     Retire outdated materials, reduce unnecessary recreation of existing work, and coordinate design or technical support when assignments exceed established production capability.

6.         AI, Performance, and Continuous Improvement

·     Own and execute practical use of approved AI tools for drafting, proofreading, research support, summarization, adaptation, repurposing, ideation, content variation, quality support, and workflow acceleration while remaining accountable for final accuracy and quality.

·     Identify and test repetitive work that can be standardized, templated, automated, or improved through AI; document successful approaches and recurring processes for repeatable use.

Track turnaround time, recurring errors, revision patterns, stakeholder feedback, and production bottlenecks to improve quality, capacity, and achievement of individual and department goals.

Required Qualifications

·     Bachelor's or associate degree in marketing, communications, graphic design, digital media, business, or related field, or equivalent combination of education and relevant experience.

·     3+ years of hands-on marketing production, graphic design, digital marketing, marketing communications, content marketing, or related professional experience.

·     Proficiency with Adobe InDesign and demonstrated ability to independently create and modify professional marketing collateral and production-ready files.

·     Hands-on WordPress experience including page and content updates, publishing, formatting, responsive QA, routine troubleshooting, and basic plugin or site administration.

·     Demonstrated practical experience using generative AI tools in real marketing, content, design, research, or production workflows, with strong writing, editing, organization, attention to detail, and deadline management.

Preferred Qualifications

·     Strong working knowledge of Adobe Creative Cloud beyond InDesign, particularly Photoshop and Illustrator.

·     Experience with WordPress page builders, HTML/CSS basics, website forms, plugins, integrations, analytics, SEO, email marketing, marketing automation, presentation production, or coordination with developers and hosting providers.

·     Experience in healthcare, employee benefits, insurance, financial services, or another regulated industry; experience building repeatable AI-assisted creative or production workflows is preferred.

We are a fast-growing healthcare organization focused on delivering innovative, accessible solutions that improve the way individuals and employers experience care.

Our model combines practical, cost-effective healthcare offerings with a strong operational foundation, allowing us to scale efficiently while maintaining a high level of service. As we continue to grow, we are investing in our people, processes, and technology to support long-term success.

We operate in a collaborative, fast-paced environment where team members are empowered to take ownership, solve problems, and drive meaningful impact across the organization.

Company Description

We are a fast-growing healthcare organization focused on delivering innovative, accessible solutions that improve the way individuals and employers experience care.\r\n\r\nOur model combines practical, cost-effective healthcare offerings with a strong operational foundation, allowing us to scale efficiently while maintaining a high level of service. As we continue to grow, we are investing in our people, processes, and technology to support long-term success.\r\n\r\nWe operate in a collaborative, fast-paced environment where team members are empowered to take ownership, solve problems, and drive meaningful impact across the organization.