Creative Lead, Brand Design

About: Act as a Creative Leader on the Brand Design team, setting an example and generating original and highly crafted creative grounded in thoughtful insights. Lead the development of evergreen assets that shape our brand visual language - including overall art direction, expressive graphic treatments, color and typographic application, illustration, photo/video, and motion. Partner with Design Leadership to push the continual development and evolution of the AllTrails visual brand, defining how we show up in the world at scale. Concept and execute global integrated campaigns across various channels and surfaces including digital, social, lifecycle, OOH, film, experiential, and in-product. Work in collaboration with Creative Leadership, marketing leads, and cross-functional stakeholders to create campaigns that build love for the AllTrails brand and product. Make design decisions based on a deep understanding of the project's goals, audience insight, and business context. Lead design exercises, workshops, and drive internal alignment on principles and ideas that elevate brand design at AllTrails. Think deeply about business problems to develop creative ideas that translate into successful executions. Contribute to a respectful and collaborative team environment that cultivates a culture of creativity. Experience: Minimum of 6 years of relevant experience leading global brand campaigns, preferably for a SaaS company, app, or digital product. Experience leading projects in a senior creative role such as a Design Lead, Art Director, or Senior Designer. Extensive experience in concepting and designing creative across multiple mediums, formats, environments, and surfaces. Strong execution of visual design fundamentals, including typography, layout, color, form, and composition. Outstanding portfolio demonstrating crafted design work and success in building unique creative that resonates with audiences. Strong communication and presentation skills, with the ability to articulate and sell creative decisions and manage feedback from stakeholders. Exceptional conceptual and brainstorming skills, with a blue-sky approach to idea generation. Strong critical thinking skills, with the ability to self-edit, iterate, test ideas, and handle feedback. Experience collaborating with copywriters, designers, and marketing strategists to develop campaigns and brand storytelling. Experience at a fast-paced remote-first company where autonomy and proactiveness are key. A highly developed aesthetic sensibility and taste, with a deep knowledge of design trends and culture. Deep knowledge of Figma, Adobe CC, and other creative platforms and tools. Strong grasp of design systems and deploying flawless creative at scale. Empathy for the customer and creative team members. Salary and Perks: Pay range: $125K - $160K Competitive and equitable compensation, including ownership through equity and performance-based bonuses. Comprehensive health, dental, and vision coverage. Unlimited PTO in addition to company holidays. Dedicated monthly no-meeting days for product testing and improvement. Fully paid parental leave for birthing and non-birthing parents. 401k Match and access to financial wellness resources through Origin. Remote work stipend for designing a home office. Annual learning stipend for professional growth. Exclusive discounts on subscriptions and merchandise. Investment in employees as individuals and professionals. About AllTrails: Alltrails develops and app that helps people find hiking/biking trails #J-18808-Ljbffr Justremote