Senior Copywriter II

Company Description An enterprise client is seeking a Senior Copywriter for an ongoing engagement. As a Senior Copywriter, you'll play a pivotal role in driving the strategic and executional copy direction of their marketing creative. You'll be a key partner to marketers and brand designers on large cross-functional campaigns that drive acquisition, retention, and expansion. Your keen eye for detail and deep understanding of digital marketing and B2B copy best practices will be the foundation for crafting copy that drives consumer action. Job Description Overall Impact

• Take responsibility for large campaigns, crafting cohesive, industry-competitive copy
• Clearly communicate creative concepts to stakeholders representing strategic and user-focused viewpoints with confidence and ease

Essential Functions: Copywriting

• Develop creative concepts and copy that drive business, build brand equity, and create meaningful connections with prospects and customers
• Leverage best practices, audience insights, and campaign performance data to refine and optimize messaging strategies

Design Thinking

• Conceptualize campaigns and copy that embody the company voice while differentiating and pushing the brand forward
• Demonstrate an understanding of the brand and products, working to create cohesive storytelling across projects
• Track B2B marketing copy trends and share learnings, best practices, and insights with team to create a culture of continual learning and collaboration

Cross-Functional Collaboration

• Lead multiple projects at one time, acting as a go-to resource for the creative team and stakeholders
• Help streamline and innovate processes to improve cross-functional collaboration

Team Citizenship

• Foster a culture of collaboration, where constructive feedback and open dialogue are required
• Proactively track and share copy plans, progress, and problems with your manager and cross-functional collaborators
• Demonstrate professional, positive, and proactive communication with peers
• Invest in team success by pitching in where needed, following up, and following through

Qualifications 8+ years experience as a B2B SaaS and/or eCommerce writer A creative leader who inspires other writers with your work, knowledge of best practices, and strategic thinking Experience conceptualizing creative campaigns across design and copy Exceptional communication skills, with the ability to proactively problem-solve and foster cross-functional alignment Deep understanding of digital marketing channels, copywriting best practices, markers of success, and how creative drives business impact Demonstrated experience managing complex creative projects or processes Ability to craft copy that's human, relatable, and converts-all while adhering to brand guidelines Excellent time management skills, including ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines consistently Exceptional proofreading and editing skills, with a deep appreciation for giving and receiving feedback A self-starter with a passion for research and learning Attention to detail and exceptional execution Four-year college degree or equivalent experience Additional Information Please note that this is a contract-to-hire opportunity. Lifted, an Upwork Company™