Membership Cultivation Manager

Membership Cultivation Manager

The Membership Cultivation Manager is the dedicated acquisition role for The Club at The Moore the top rung of the Membership team's career ladder, accountable for 60% of the team's annual sales goal. This is a sales and relationship role for someone with deep knowledge of Miami's professional and cultural landscape and the discipline to move the right people from first conversation to closed initiation.

You don't wait for leads. You build a living referral network, show up where our future members already gather, and hold membership conversations that feel less like a pitch and more like a well-timed introduction to a room someone has been looking for. You report to the Director of Membership and work alongside the Senior Member Relations Manager and Member Relations Manager, both of whom also contribute to sales.

The Moore is a transformation business. We are not selling amenities or square footage we offer membership in a community that helps people become who they could not become alone. You will not simply fill seats. You will help compose the room.

A natural connector with commercial discipline. You know that inviting someone into a membership is about trust, timing, taste, and fit not pressure. You move between gallery openings, business dinners, and one-on-one conversations with equal ease, and leave each one with a relationship, a referral, or a closed initiation. You take the quality of the community personally; its integrity is part of what you're selling.

The close should feel like recognition, not persuasion.

Core Responsibilities

• Own the new membership funnel end to end sourcing, qualifying, touring, and closing.
• Build and run a personal outbound strategy grounded in referral cultivation, strategic networking, and event-based lead generation.
• Lead acquisition campaigns with the Director of Membership and Marketing, from audience targeting through conversion.
• Lead corporate and institutional opportunities District memberships, Workplace adjacencies, and organizational partnerships with the Director of Membership.
• Own conversion of 90-Day and Summer at The Moore members into full membership. Every cohort is a pipeline of prospects already inside the house.
• Run a structured cadence for each cohort at signing, mid-term, and ahead of the 90-day decision shaped by how each member actually uses the club, and report conversion against plan.
• Lead membership conversations and tours tailored to each prospect's context, motivations, and unstated aspirations.
• Handle hesitation consultatively: hear the real concern, address it, and move toward commitment with clarity.
• Uphold the admissions standards and invitation discipline that keep the community coherent and membership meaningful.
• Stay in active relationship with each member you close through their first 90 days, coordinating with the Senior Member Relations Manager. The handoff should be personal, not administrative.
• At 30 days, confirm their first visit has happened, surface any early friction, and make a specific introduction or event recommendation based on the membership conversation.
• Grow a referral ecosystem members, Ambassadors, corporate contacts, key connectors, and cultural allies that produces qualified, consistent prospect flow.
• Pursue four to six external partnerships a year with galleries, design institutions, design-led brands, investment forums, or cultural organizations that deliver qualified leads and brand alignment.
• Represent The Moore at external events and stay visible on the club floor. Members who feel recognized refer more.
• Partner with Programming to bring prospects into concerts, salons, culinary events, and private gatherings that let the community make the case for itself.
• Keep complete CRM records from inquiry through close, with consistent source attribution and follow-up documentation.
• Coordinate lead routing and sales attribution with the Senior Member Relations Manager and Member Relations Manager so shared pipeline and commission credit stay clear.
• Give the Director of Membership weekly pipeline updates, contribute to monthly acquisition reporting, and flag which referral sources are producing, need cultivation, or have gone quiet.

The Membership team is a single progression: Membership Coordinator, Member Relations Manager, Senior Member Relations Manager, Membership Cultivation Manager. Each role inherits the one beneath it. You know the base billing, PeopleVine, member service, on-floor hospitality cold and can cover when needed, but your day-to-day time is protected for acquisition.

How Success Is Measured

• New membership sales revenue against this role's 60% share of the annual team goal, reviewed monthly and quarterly.
• Conversion of 90-Day and Summer at The Moore members to full membership, by cohort.
• Tour-to-initiation conversion: benchmark 3040%.
• Average value per close and tier mix (Moore, Couple, 30 & Under, District, Century) against plan.
• First-year retention among members closed by this role: target 85% or higher.
• Referral source quality and growth, by volume and conversion rate per source.
• Four to six new lead-generating partnerships per year.
• CRM completeness and pipeline hygiene.
• Qualitative: are the members you bring in making the room better?

This role carries 60% of the Membership team's FY 2027 goal: 300 new members. Monthly targets follow the club's seasonal rhythm fullest January through May and in October and November, lighter through the summer and are reviewed quarterly with the Director of Membership.

Base salary commensurate with experience, plus commission on each new member initiation.

This role requires evening and weekend availability for programming, tours, and external events. Worked holidays are compensated with time off in lieu. As the Membership and Programming division evolves under unified leadership, responsibilities may grow.

The Moore is a landmark destination in the Miami Design District a private members club, hotel and workplace housed in the circa-1922 building by David P. Davis. The Club at The Moore spans three floors of dining rooms, bars, lounges, a listening room, a speakeasy, a cigar lounge and event salons, anchored by Zaha Hadid's site-specific Elastika and Chef Massimo Bottura's Michelin-recognized Torno Subito. The Moore is part of the WoodHouse portfolio and maintains a reciprocal club network across the U.S., Europe and Australia.

We are an equal opportunity employer and welcome candidates from all backgrounds.

Qualifications

Required:

• 35+ years in membership sales, business development, or client acquisition in a private club, hospitality, or high-touch client environment.
• A record of closing in a consultative, relationship-driven context high-consideration conversion, not transactional volume.
• Deep familiarity with Miami's high-net-worth, creative, and entrepreneurial communities. An existing network is a meaningful advantage.
• Exceptional interpersonal presence and the ability to build trust quickly across professional and cultural settings.
• CRM fluency and pipeline discipline. You treat documentation as a sales tool, not a burden.
• High comfort with autonomy and ownership. This role is not heavily directed; it is trusted.

Preferred:

• Experience in private membership clubs, boutique hospitality, design-led residential, or similar verticals where community quality is part of the value proposition.
• Working knowledge of PeopleVine or a comparable membership CRM.
• Familiarity with Miami's competitive membership landscape.
• Bachelor's degree in Business, Marketing, Hospitality, or a related field, or equivalent professional experience.