Customer Engagement & Marketing Lead - GM Defense

Job Description Hybrid This role is categorized as hybrid. This means the selected candidate is expected to report to GM Global Technical Center, Warren MI at least 3 times a week (or other frequency dictated by their manager) About GM Defense GM Defense (GMD) continues a 100-year legacy of designing, validating, and manufacturing vehicles and equipment in support of defense and other government customers. Within GM Defense, the recently created Autonomous Driving and Robotics group is charged with adapting, integrating, and enhancing GM’s automated driving capabilities to the needs of GM Defense customers. The Role Marketing & Customer Engagement Lead plays a pivotal role in planning and ensuring successful execution of marketing and customer engagement events with customers, partners, and stakeholders to enable product visibility, opportunity development, and capture of major GM Defense opportunities. This role is responsible for leading teams to plan, coordinate, support and execute high-profile events and customer engagement activities. This role also builds relationships to collaborate with GM and brand teams on projects to expand GM Defense brand and product presence around the world. The ideal candidate will excel in quickly crafting adaptive marketing and customer engagement solutions, coordinating activities with precision, leveraging relationships with other GM brands for collaboration, and taking ownership to deliver exceptional customer experiences that reinforce GM Defense's position as a market leader. What You’ll Do Manage coordinating and (when needed) personally executing a wide range of activities associated with and executed at Warren Technical Center, Milford Proving ground, and other locations. Through coordinated and individual action, this role ensures success of activities are critical for successful GM Defense customer engagement, opportunity development, and long-term growth, to include: Detroit-Area Customer Engagement & Event Planning Customer-Focused Experience / Event Planning: Partner with internal teams and external vendors to plan and coordinate impactful customer-and product-focused events that support GM Defense opportunity development and strategic engagement. On-Site Event Planning & Coordination at Detroit Area Facilities: Serve as the lead point person for planning on-site GM Defense customer engagement events at Warren Technical Center, Milford Proving Ground, and other Detroit area GM locations. Product Experience Planning & Execution Experiential Marketing & Customer Engagement Design & Coordination: Planning and coordination of dynamic product experiences (ride & drive, demonstrations, etc.) at Milford Proving Ground, Warren, and other Detroit-area GM facilities Activation Coordination & Execution Management: Lead coordination, support for, and execution of activations for static display of GMD products (often in concert with other GM brands) to highlight GMD products and their relationship with GM products and brands Customer Engagement & Marketing Support to Opportunity Development Marketing & Communication (MarCom) Campaign Development & Execution: Support design and execution of long-term MarCom campaigns that apply GM Defense resources and leverage collaborations with GM brands to enable GMD capture campaigns and achievement of GMD growth priorities Tradeshow Planning & Execution Major Tradeshow Planning & Execution Lead: Lead planning and execution support major tradeshows, to include booth design/development, execution planning, and management of associated coordination (lodging, logistics, etc.) Merchandizing & Apparel Management GS&S Apparel Management: Coordinate apparel for GS&S and key GMD personnel to enable successful business development and customer engagement Marketing Apparel Management: Manage ordering and distribution of apparel and other items ("swag") to support GMD marketing activities (tradeshows, activations, etc.) Merchandizing & Licensing: Work with GM Merchandize & Licensing team to coordinate to us GM Defense branding for third part products in order to expand GM Defense brand recognition and generate revenue/value for General Motors Your Skills & Abilities (Required Qualifications) 5+ years of experience in marketing, branding, event management, customer engagement or related Demonstrated expertise in managing product-focused experiential marketing or customer engagement events for defense/government or other similar industries Demonstrated ability to plan, coordinate, manage execution and track resources for customer engagement projects Familiarity with defense/government or security sector Ability to travel up to 25% of time domestically + internationally including weekends Strong visual communications and presentation skills (e.g. PowerPoint, etc.) Strong understanding of branding principles and experiential marketing strategies required for successful customer engagement Candidate must be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee) What Can Give You a Competitive Edge (Preferred Qualifications) Bachelor's degree in Marketing, Communications, Business, related field Firm experience with defense, government, and/or automotive sectors Strong analytical skills to measure effectiveness/ROI of activities and make data-driven improvements. Excellent interpersonal and negotiation skills, with a track record of influencing and collaborating with diverse stakeholders for customer engagement. Previous experience with marketing or customer engagement for military and/or government #GMD GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. The position is subject to export control restrictions and requires the successful candidate to be a U.S. Person (U.S. citizen, U.S. permanent resident, asylee or refugee). About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources . Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at View phone number on click.appcast.io. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. #J-18808-Ljbffr GM Defense