Senior Director, Consumer Engagement - US Consumer Beauty

SENIOR DIRECTOR, CONSUMER ENGAGMENT

CONSUMER BEAUTY

New York, NY

COTY is looking for smart leaders who are fast and passionate. The ideal Senior Director, Consumer Engagement will choose Coty to shape integrated consumer engagement across iconic beauty brands. This role offers the opportunity to influence national media, retail media, and advocacy strategy at scale.

RESPONSIBILITIES

As our Senior Director, Consumer Engagement , you are responsible for integrated consumer engagement strategy, media investment, and advocacy leadership across the US Consumer Beauty portfolio.

The Senior Director, Consumer Engagement leads the strategy, planning, governance, and execution of Consumer Engagement activity across National Media, Retail Media, and Advocacy. This role drives business growth through integrated planning, investment optimization, agency leadership, and cross-functional collaboration across brand, sales, commercial, and finance partners.

Your main focus:

CONSUMER ENGAGEMENT STRATEGY & INVESTMENT LEADERSHIP

• Lead the end-to-end Consumer Engagement strategy across National Media, Retail Media, and Advocacy.
• Own annual planning, forecasting, budget allocation, and investment prioritization across all consumer engagement channels.
• Drive agency governance and performance management across Zenith and the broader Integrated Agency Team.
• Coordinate integrated planning with brand, sales, commercial, finance, advocacy, and retail media partners.
• Build organizational capability while fostering collaboration, accountability, innovation, and measurable business impact.

Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

The Senior Director, Consumer Engagement works closely with several departments including brand, sales, commercial, finance, advocacy, retail media, and agency partners. The team is strategic, collaborative, data-driven, fast-paced, and focused on delivering integrated consumer experiences that drive portfolio growth.

QUALIFICATIONS

We’d love to see candidates who have:

Essential:

• Significant experience in media, marketing, consumer engagement, or related disciplines.
• Proven leadership experience managing high-performing teams and complex organizations.
• Expertise in integrated media planning across national, retail, and advocacy channels.
• Experience managing large-scale marketing investments, budgets, forecasting, and investment prioritization.
• Strong agency leadership and partnership management experience.

Desirable:

• Experience operating within a consumer goods, beauty, retail, or similarly dynamic industry.
• Strong analytical, financial, and strategic planning skills.
• Demonstrated ability to influence and collaborate with senior stakeholders.
• Collaborative, data-driven, resilient, and passionate about driving business results through integrated consumer engagement.

OUR BENEFITS

As our Senior Director, Consumer Engagement , this is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

• Base Salary Range: $190,000 - $230,000
• Opportunity to lead integrated consumer engagement strategy across iconic beauty brands.
• Exposure to senior leadership and cross-functional partners across the US Consumer Beauty organization.
• Flexible omni-working environment with meaningful opportunity to shape growth and business impact.

RECRUITMENT PROCESS

• Our recruiter will contact you.
• A telephone/online introductory meeting follows.
• A first online/in-person interview.
• A second interview.
• You will receive a proposal with the terms of employment.

• ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on us.fitly.work . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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