Senior Engineer, Creative Marketing

Overview Catalyst Brands is seeking a Senior Engineer, Creative Marketing to help us build platform capabilities across customer, marketing, and digital touchpoints to accelerate growth. In this role, you will sit at the intersection of technology and creative strategy, bringing a deep understanding of the Creative Marketing space and its specialized toolsets. You will lead the technical execution of our marketing initiatives, integrating all of our brands into a new Creative Marketing stack. This includes a Campaign and Workflow tool, Digital Asset Management, and a Studio Production Platform. A critical focus of this role will be designing composable architectures and integrating cutting-edge Enterprise AI capabilities to reinvent how we connect with all of the brands—JCPenney, Aeropostale, Brooks Brothers, Lucky, and Nautica—under the Catalyst Brands umbrella. Responsibilities Composable Marketing Technology Architecture: Design and develop technology solutions that power our creative marketing campaigns, utilizing a composable solution space to seamlessly integrate best‑of‑breed creative, marketing, and data platforms. Creative Marketing Stack Integration: Act as a key technical contributor in the implementation, integration, and continuous optimization of our new Creative Marketing stack—specifically the Campaign and Workflow tool, Digital Asset Management (DAM) system, and Studio Production Platform—to streamline end‑to‑end creative operations and asset lifecycles. AI‑Driven Creative Workflows: Champion the rollout of Catalyst Brand Enterprise AI Tools. Unlock and leverage native AI capabilities within our new creative toolsets (Campaign/Workflow, DAM, Studio Production Platform) and integrate standalone AI/ML solutions to optimize asset creation, intelligent tagging, and personalization. Platform Integration: Partner closely with cross‑functional teams to build and scale our Customer 360 capabilities and Cross Brand Loyalty programs, ensuring seamless data flow between systems like our CDP, CRM, and the new Creative Marketing stack. Mentorship & Best Practices: Drive engineering excellence by mentoring junior engineers, establishing coding standards, and strategically aligning technical decisions with clear business outcomes. Qualifications Experience: 5–7+ years of software engineering experience, with a dedicated focus on Marketing Technology, Ad‑tech, or customer‑facing digital platforms. Experience in a retail or e‑commerce environment is a strong plus. Creative Marketing Toolset Expertise: Deep, practical experience with creative and marketing technologies. Demonstrated experience integrating and extending Campaign and Workflow tools, Digital Asset Management (DAM) systems, and Studio Production Platforms. Applied AI in Marketing Technology: Proven experience leveraging AI capabilities embedded within creative tools, as well as designing and integrating standalone generative AI models into a composable marketing stack for content generation or personalization. Deep expertise in modern web technologies (e.g., React, Vue.js, Node.js). Experience with API‑first development and integration (REST, GraphQL, microservices). Hands‑on experience with AWS services, particularly SQS, along with strong proficiency in Kafka for building and managing distributed messaging systems. Strong expertise in creative asset management within Digital Asset Management (DAM) systems like Sitecore or Bynder, including organization, governance, and lifecycle management of digital content. Collaboration: Proven track record of working effectively with creative directors, marketing stakeholders, and product teams in a fast‑paced, matrixed enterprise environment. Ability to translate creative marketing strategies into technical requirements. Agile Methodologies: Experience working in an agile environment (Scrum/Kanban) is a strong plus. Education: Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent practical experience. Benefits Enjoy a rewarding career at Catalyst, where we offer a competitive benefits package, a vibrant work environment, and the opportunity to make a difference with America's most iconic retail brands. Generous benefits: Medical/dental/vision insurance starting on day one, term life insurance, paid vacation/holidays, 401(k) savings plan with company match, and an associate discount on merchandise across all Catalyst Brands. Opportunities for growth and development: We are committed to helping our employees grow their careers and develop their skills. We offer a variety of training and development programs, as well as opportunities for advancement. Collaborative and supportive culture: We believe in creating a workplace where everyone feels valued and respected. We encourage teamwork and collaboration, and we are always looking for ways to support our employees' success. About Catalyst Catalyst Brands reflects the bringing together the rich heritages of our brands with modern excitement and a new vision for success. Five iconic brands came together under a unified powerhouse portfolio to celebrate the essence of American style. We will leverage our rich history, resources and best‑in‑class industry talent to further build the success of our brands. At Catalyst we are united in one shared purpose: We exist to ignite America’s most beloved retail brands to make fashion accessible to all. Pay Range USD 103,500.00 - USD 172,500.00 /Yr. #J-18808-Ljbffr JCPenney