Creative Strategist

About the Role
Our client is hiring a Creative Strategist, Paid Social + Search to join their Creative Performance team and drive the creative vision behind paid social campaigns. Reporting to the Senior Director of Creative Performance, you'll be responsible for strategizing, concepting, and executing ads for paid social and search from initial idea through final execution. This role requires someone who can balance creative innovation with data-driven performance, keeping pace with the volume and diversity of creative needs while staying ahead of social, cultural, and platform shifts.


The ideal candidate thrives in a fast-paced environment and has a proven track record of developing winning creative concepts that drive performance across paid channels. You'll work closely with our Growth, Creative, and Influencer teams to bring bold ideas to life while maintaining brand equity.


What You'll Do
• Develop and execute comprehensive creative strategies for paid social campaigns across all
product launches and growth initiatives
• Collaborate with the Growth team to strategize experiments, analyze performance data, and
optimize creative approaches based on insights
• Manage end-to-end creative workflows, including concepting, briefing creators/editors/designers, and reviewing footage for final approval
• Execute thorough persona research to identify new audiences and expand reach while improving campaign performance
• Build and maintain a robust pipeline of diverse creative aligned with Meta,TikTok and YouTube best practices and platform requirements
• Support weekly launch needs by developing timely, on-brand creative concepts that drive results
• Analyze organic social trends, consumer insights, and competitive landscape to source inspiration and inform creative direction
• Manage project timelines and coordinate cross-functional workflows to ensure seamless campaign execution
• Monitor platform shifts and emerging trends, evolving creative strategy accordingly to maintain
competitive advantage
• Integrate AI developments into creative workflows to improve efficiency and output quality


What You'll Bring
• 3-5 years of experience in creative strategy for paid social, preferably in DTC ecommerce
• Proven expertise across a variety of creative formats
• Advanced proficiency in paid social advertising platforms and best practices
• Strong analytical skills balanced with a creative mindset
• Experience and curiosity in implementing AI tools such as Claude in your creative workflows
• Deep understanding of social media trends and platform-specific creative requirements
• Strong project management skills with ability to juggle multiple campaigns and deadlines
• Experience conducting audience research and translating insights into actionable creative
strategies
• Collaborative mindset with experience working cross-functionally in fast-paced environments
• Excellent communication skills
• Ability to thrive in a fast paced and scrappy start-up environment


What Success Looks Like
• Develop winning ad concepts that consistently drive performance for the ad account
• Successfully execute creative strategies from conception through final delivery, meeting all timeline requirements
• Consistently deliver on weekly launch creative needs without compromising quality or brand
standards
• Lead creative diversity initiatives that result in measurable improvements in campaign performance and audience engagement
• Identify, unlock, and scale new customer personas through strategic creative approaches and
audience research
• Demonstrate clear impact on key performance metrics including ROAS, CPA, and creative
engagement rates