Senior Marketing Specialist

Responsibilities Own the end-to-end creative review process between agency and channel owners—consolidating feedback, managing revision cycles, and ensuring assets are delivered on spec and on time across Edible Arrangements and Rōti campaigns Traffic approved campaign assets to channel owners across paid media, email, social, web, and in-store, maintaining quality and accuracy at every handoff Lead pre-campaign launch readiness—confirming assets are in-platform, campaigns are set up correctly, and all cross-functional teams are aligned before go-live Track and synthesize mid-campaign and post-campaign performance data in collaboration with channel owners, supporting the Sr. Manager, IMC in optimization decisions and reporting Support additional campaigns, initiatives, and cross-brand projects as the business evolves—bringing the same execution rigor to fast-turnaround work as to planned seasonal campaigns Support the Sr. Manager (influencer lead) by acting as coordination point between the brand and our influencer agency, ensuring seamless execution from briefing through delivery for Edible Arrangements and Rōti campaigns Own the execution and production of key elements of the Edible Arrangements Local Store Marketing (LSM) program, supporting 600+ franchise locations with locally relevant marketing initiatives and resources Lead creative production for seasonal in-store marketing materials and franchisee-facing marketing tools Serve as the accountable owner of the local marketing toolkits, ensuring our store network always has current, on-brand resources to activate locally Requirements Bachelor’s degree in Marketing, Communications, or related field; or equivalent work experience. 3–5 years of experience in integrated marketing, campaign management, or related field A track record of owning campaign execution independently, not just supporting it Familiarity with core marketing channels including paid media, email, organic social, web, and in-store/retail. Familiarity with core marketing channels — email, paid media, organic social, and ecommerce Hands-on experience working with external creative agencies and managing creative production is a plus but not required Exposure to local or franchise marketing is a plus but not required #J-18808-Ljbffr