Marketing Specialist

Marketing Specialist Location: Remote/On-Site (Harrisburg, PA area) Department: Marketing Salary: $24 to $25 per hour Status: Non-Exempt CJ Pony Parts is seeking a detail-oriented Marketing Specialist to support email marketing initiatives, customer engagement campaigns, and overall marketing strategy execution. This role focuses on managing email, SMS, and loyalty communications while contributing to campaign planning, content creation, and performance optimization. The ideal candidate is highly organized, collaborative, and data-driven, with strong attention to detail and a passion for delivering effective marketing campaigns that drive engagement and revenue. What You Will Do Manage, design, and execute email marketing campaigns, including setup, targeting, proofreading, testing, and deployment. Collaborate with leadership to develop and optimize email and loyalty marketing strategies. Support the marketing calendar through campaign planning, coordination, and execution. Create and manage campaigns across multiple channels, including email, SMS, and web. Analyze campaign performance metrics and provide recommendations to improve engagement, conversions, and revenue. Ensure all campaigns meet deadlines and align with marketing schedules. Assist with special projects such as CJ Rewards, website scheduling, and marketing automation tools. Monitor email deliverability and ensure compliance with industry best practices. Research and stay current on marketing trends, competitor campaigns, and emerging technologies. Collaborate cross-functionally to ensure consistent messaging and campaign success. Promote a positive, team-oriented work environment. Perform other duties as assigned. What You Bring Associate or Bachelor's degree in Marketing or a related field preferred. 2–4 years of experience in email marketing, campaign execution, or digital marketing. Strong understanding of email marketing best practices and campaign performance metrics. Excellent organizational, project management, and communication skills. High attention to detail with the ability to manage multiple projects simultaneously. Proficiency with Microsoft Office (Word, Excel, Outlook). Experience with email marketing platforms (e.g., Braze) preferred. Familiarity with tools such as Monday.com, FTP platforms, or similar systems is a plus. Knowledge of Adobe Illustrator or Photoshop is a plus. Ability to collaborate effectively in a team environment and adapt to changing priorities. Benefits Biweekly pay Paid Time Off and Company Paid Holidays Medical, Dental, and Vision Insurance with affordable options Health Savings Account with company contribution Life and Short-Term Disability Insurance 401(k) plan with 4% company match and profit sharing Employee Assistance Program Employee Referral Program Casual dress code Who We Are Founded in 1985 by two friends and their shared passion for classic Mustangs, CJ Pony Parts is committed to empowering the automotive community to enjoy the restoration and performance hobby. Our culture is built on Teamwork, Respect, Customer Service, Integrity, and Innovation. We are a trusted name in automotive parts and accessories and continue to grow. Equal Opportunity Employer CJ Pony Parts is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. E-Verify CJ Pony Parts uses E-Verify to confirm the employment eligibility of all new hires. #J-18808-Ljbffr