Marketing Specialist

Position Overview PNC is seeking a Marketing Specialist to support multicultural brand marketing efforts, with a primary focus on the U.S. Hispanic segment—one of the fastest growing customer segments in the country. This role will work closely with the Senior Manager, Multicultural Brand Marketing to help execute campaigns that build awareness, relevance, and consideration of PNC within Hispanic communities nationwide. The Specialist will contribute to the development and activation of culturally resonant, Spanish-first and bilingual marketing initiatives aligned to PNC’s brand platform, Brillantemente Aburrido. Key Responsibilities Campaign Development & Execution Support the execution of multicultural marketing campaigns across traditional and digital channels, ensuring alignment with brand standards and timelines. Assist in adapting PNC’s broader brand platform into culturally relevant, Spanish-first and bilingual messaging. Coordinate with internal teams and external agency partners to deliver high-quality creative and assets. Help manage project timelines, budgets, approvals, and deliverables across multiple workstreams. Creative & Cultural Support Contribute to the development of creative briefs and provide input grounded in Hispanic cultural insights, language nuance, and audience understanding. Review Spanish language creative for authenticity, clarity, and consistency. Stay attuned to cultural trends, media consumption habits, and community dynamics to inform work. Measurement & Reporting Assist in tracking campaign performance and brand metrics (awareness, consideration, engagement, etc.). Support development of reporting materials by compiling data, organizing insights, and helping build clear narratives. Help ensure campaigns are optimized based on performance learnings. Cross-Functional Coordination Partner with teams across media, analytics, retail, and corporate communications to support integrated execution. Maintain strong organization and communication across stakeholders to ensure smooth project flow. Support logistical coordination for campaign launches, activations, and key initiatives. Qualifications & Experience 1-2 years of experience in marketing, advertising, communications, or related field; relevant internship experience strongly considered. Fluent in Spanish and English (written and verbal); comfort reviewing Spanish-language content required. Strong organizational and project management skills with attention to detail. Demonstrated interest in multicultural marketing and/or the Hispanic consumer segment. Strong written and verbal communication skills; ability to contribute ideas and collaborate effectively. Financial services experience not required; curiosity and willingness to learn are essential. Why This Role Matters This role supports a critical growth segment for PNC and contributes directly to how the brand shows up in Hispanic communities. It provides hands-on exposure to national brand campaigns, agency partnerships, and performance measurement. It offers strong learning and development opportunities within a high-impact marketing team. What Success Looks Like Consistent, high-quality support across campaign execution and deliverables. Demonstrated growth in cultural fluency, brand understanding, and marketing capabilities. Strong collaboration and reliability across internal teams and partners. Meaningful contributions to campaigns that resonate with Hispanic audiences and uphold PNC’s brand standards. This is an ideal opportunity for an early-career marketer with strong cultural fluency, a passion for brand storytelling, and interest in learning how national campaigns are developed, executed, and measured. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Under direct supervision, assists in the coordination of basic marketing program execution. Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives. Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Assists in data collection and synthesis in order to identify trends. Ensures all operating activities are delivered within the established budget framework. Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC’s Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems Work Experience Roles at this level typically require a university / college degree with Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Language Assessments No Required or Preferred Language Assessments Pay Transparency Base Salary: $52,500.00 – $105,000.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. Application Window Generally, this opening is expected to be posted for two business days from 08/25/2026, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at View email address on click.appcast.io. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call View phone number on click.appcast.io and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. #J-18808-Ljbffr