Demand Generation Specialist

Job Description

Company Description

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Deep Market Making (DMM) is an early-stage enterprise AI company pioneering proprietary Large Event Models (LEMs) for high-frequency algorithmic decisioning. Our initial commercial focus is capital markets, where DMM’s technology is already in production and builds on deep machine-learning expertise developed at firms including JPMorgan Chase. We’re a small, entrepreneurial team building from the ground up, offering the opportunity to work directly with company leadership and participate in the value you help create.

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Role Description

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Deep Market Making is looking for a smart, scrappy, tech-savvy builder to build our account-based demand engine from the ground up. This hands-on individual-contributor role will work directly with our CEO and sales team to engage target buyer personas within a defined set of high-value accounts and generate qualified meetings and pipeline. You’ll have the freedom to experiment, move quickly, leverage AI and automation, and scale what works.

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What You’ll Do

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• Build and execute ABM programs across DMM’s target accounts and buyer personas.
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• Experiment across channels—including LinkedIn, email, content, events, website/inbound, and emerging approaches—to create qualified engagement.
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• Turn DMM’s technology, customer proof, and POV into compelling campaigns and buyer-facing content.
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• Work tightly with Sales on targeting, messaging, follow-up, qualification, and conversion.
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• Use AI, automation, account intelligence, and analytics to operate with leverage and identify what’s working.
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• Continuously test and optimize against qualified meetings and pipeline generated.
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Who We’re Looking For

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• Resourceful, curious, and scrappy—you figure things out rather than wait for a playbook.
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• Hands-on experience with ABM, demand generation, or targeted B2B programs that have generated qualified meetings and pipeline.
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• Tech-savvy and comfortable rapidly learning and using AI, automation, analytics, and modern GTM tools.
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• Strong communicator who can translate sophisticated technology into clear, compelling buyer-facing messaging and content.
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• Commercially minded, analytical, and comfortable working directly with founders and sellers in a fast-moving startup.
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• Familiarity with fintech, trading, capital markets, enterprise software, or AI/ML is a plus—but learning velocity and demonstrated ability matter more than pedigree.
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Compensation

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• Equity plus performance incentives tied to qualified meetings and pipeline generated.
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