Technical Marketing Initiative Manager

Overview Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities The Marketing Initiative Manager will be responsible for planning, executing, and overseeing marketing initiatives that align with Keysight's goals in the HSD and AI market. This role requires a strategic thinker with a passion for marketing and a proven track record of successful campaign management. Key Responsibilities Develop and implement marketing strategies and campaigns for HSD/ AI market growth. Analyze market trends and competitor activities to identify opportunities. Collaborate with cross-functional teams to ensure cohesive marketing efforts. Manage budgets and allocate resources effectively. Monitor and report on the performance of marketing initiatives. Optimize campaigns based on data-driven insights. Maintain strong relationships with external partners and stakeholders. Ensure brand consistency across all marketing channels. Drive trade shows, seminars, and webinars from a strategic and technical point of view, from obtaining a budget to execution. Create messaging, decide the right content (presentations, demos, or both), and develop promotion and follow-up plans. Responsible for USA and Canada for the HSD/ AI segment. The candidate should be based in the mainland USA and needs to travel for the events. Qualifications Bachelor’s degree in electrical/Electronics/ Computer Science, preferably with additional qualification in Marketing Minimum of 7 years of experience in technical marketing and campaign management for high-speed digital hardware and/or software products. Proven experience in managing marketing campaigns and initiatives. Strong analytical skills and ability to interpret data. Excellent communication and interpersonal skills. Proficiency in marketing software and tools. Creative thinking and problem-solving abilities. Ability to work independently and as part of a team. Keysight is an Equal Opportunity Employer. California Pay range: MIN $126,930.00 - MAX $232,120.00 Colorado pay range: MIN $117,530.00 - MAX $195,880.00 District of Columbia pay range: MIN $126,930.00 - MAX $211,550.00 Hawaii pay range: MIN $117,530.00 - MAX $195,880.00 Illinois pay range: MIN $117,530.00 - MAX $195,880.00 Maryland pay range: MIN $126,930.00 - MAX $211,550.00 Massachusetts pay range: MIN $126,930.00 - MAX $211,550.00 Minnesota pay range: MIN $117,530.00 - MAX $195,880.00 New Jersey City pay range: MIN $126,930.00 - MAX $211,550.00 New York pay range: MIN $139,270.00 - MAX $232,120.00 Vermont pay range: MIN $117,530.00 - $195,880.00 Washington state pay range: MIN $126,930.00 - MAX $211,550.00 Note For other locations, pay ranges will vary by region. US Employees May Be Eligible For The Following Benefits Medical, dental and vision Health Savings Account Health Care and Dependent Care Flexible Spending Accounts Life, Accident, Disability insurance Business Travel Accident and Business Travel Health 401(k) Plan Flexible Time Off, Paid Holidays Paid Family Leave Discounts, Perks Tuition Reimbursement Adoption Assistance ESPP (Employee Stock Purchase Plan) Restricted Stock Units #J-18808-Ljbffr