Marketing Paid Media Buyer

Marketing Paid Media Buyer Brave Books LLC Conroe, Texas, United States About this position

ABOUT BRAVE BOOKS

At BRAVE Books, our mission is to secure the hearts and minds of the next generation when they are the most malleable, before the harmful agendas of this world can try leading them astray. We do this by creating faith- and values-based stories, TV shows, games, and resources that equip families to raise the next generation of courageous, truth-filled leaders. We publish bold, meaningful content every month—from picture books and chapter books to graphic novels, TV series and more—all designed to captivate children and support parents in the battle for their kids' hearts and minds.

ABOUT BRAVE CULTURE

At BRAVE Books, we've built a team of reliable, relentless high-performers who are loyal to the mission, driven to win, and selfless in execution. We hire individuals who show up hungry, take ownership, and grind with consistency—the kind of people who carry more than their share without needing the spotlight.

ABOUT THE ROLE

BRAVE Books is looking for a Paid Media Buyer to own and scale our paid acquisition across Meta (Facebook & Instagram), Google/YouTube, TikTok, and other performance channels. This role is directly responsible for driving profitable customer acquisition through disciplined testing, budget management, and continuous optimization. You’ll work closely with designers, copywriters, analysts, and leadership to turn strong messaging into scalable campaigns. This is a hands-on role for someone who lives inside ad accounts, understands performance tradeoffs, and is comfortable managing real budgets with real accountability.

RESPONSIBILITIES

Own day-to-day management of paid media accounts (Meta, Google/YouTube, TikTok) Launch, test, and scale campaigns across multiple ads accounts and funnels Manage budgets, pacing, and spend efficiency to hit CPA, ROAS, and CPC targets Build and iterate on account structures, audiences, and bidding strategies Collaborate with copywriters and designers to develop high-performing creative Analyze performance data and make rapid optimization decisions Run structured creative, audience, and offer testing frameworks Monitor attribution, conversion tracking, and platform signal health Report on performance metrics and insights to marketing leadership Identify opportunities to expand into new channels and placements Stay current on platform updates, policy changes, and best practices Support launches, promotions, and seasonal campaigns with aggressive execution Research competitors and other advertisers to take inspiration from winning campaigns and ads

REQUIRED QUALIFICATIONS

Proven experience managing paid media campaigns on Meta Ads Experience with Google Ads, including YouTube Strong understanding of performance metrics (CPA, ROAS, CAC, LTV) Hands-on experience scaling eCommerce or subscription offers Strong analytical skills and comfort making decisions from data Ability to manage multiple campaigns and priorities simultaneously High ownership mentality and comfort being accountable to results Clear communicator who can collaborate cross-functionally Alignment with BRAVE Books’ mission and values

PREFERRED QUALIFICATIONS

Experience running TikTok Ads at scale Experience with subscription-based businesses Familiarity with Shopify, attribution tools, and analytics platforms Experience working closely with in-house creative teams Background in direct-response or performance marketing Experience managing six-figure+ monthly ad budgets Brave Books offers a competitive salary and regular additional incentives. Full-time employees will be eligible for a benefits package that includes health insurance, dental insurance, vision insurance, PTO, employee discounts, and small company benefits like a relaxed dress code, company birthday celebration, and professional development credits. We thank all applicants for their interest. The pay range for this role is: 56,000 - 61,000 USD per year(HQ) #J-18808-Ljbffr Brave Books LLC