Marketing Manager, Digital Operations

Role Description

Fanatics Betting & Gaming is seeking a driven and technically sophisticated Marketing Manager, Digital Operations to lead, support, and optimize the operational backbone of our digital marketing ecosystem across Sportsbook and Casino.

This role will serve as a martech and integration lead, ensuring our tools, platforms, and measurement systems are properly implemented and functioning across live omnichannel campaigns. The ideal candidate combines a deep technical fluency with hands-on marketing operations experience and understands the full end-to-end lifecycle of native mobile app marketing – from link creation and tracking architecture to attribution validation, platform integrations, and cross-channel troubleshooting.

This individual will partner closely with Media, Analytics, Product, and Operations teams to ensure seamless execution, clean data flows, and reliable performance postback and measurement across platforms.

Responsibilities

• Lead the ongoing management and configuration of core marketing technology platforms including MMPs (AppsFlyer), CDPs (Segment), identity solutions (LiveRamp), analytics tools (Tableau, Sigma), and related systems.
• Own campaign tracking architecture including link creation, deep linking, attribution parameters, and cross-tool validation across paid and owned channels.
• Ensure end-to-end integrity of user journeys across platforms, from impression through install, acquisition, and retention.
• Troubleshoot discrepancies across MMPs, platform reporting, internal BI tools, and external data sources.
• Validate and sanity-check disparate data sets mid-campaign to ensure reporting accuracy and performance confidence, configuring notification systems to flag anomalies.
• Partner with media teams to operationalize campaign management across paid social, app networks, search, programmatic display, OLV, CTV, digital audio, and more.
• Explore, roadmap, implement and maintain platform-specific integrations including: Meta AEM and Conversions API, Snapchat Mobile CAPI, Google Firebase, Amazon Marketing Cloud, Platform SDKs, server-to-server integrations, Segment/Liveramp destinations.
• Support incrementality testing, attribution modeling enhancements, and MMM-related data inputs.
• Act as a technical consultant to marketing stakeholders, advising on feasibility, implementation paths, measurement implications, and general problem solving.
• Maintain documentation of tracking frameworks, integration maps, and operational processes.
• Provide coverage across campaigns and channels as needed, stepping into execution roles when required.
• Maintain cutting-edge expertise, continuously identifying opportunities to improve data integrity, workflow efficiency, and marketing technology scalability.

Qualifications

• 5 years of experience in a related role, examples include marketing operations, digital media operations, martech, or mobile app marketing.
• Bachelor qualification in marketing, information systems, or related field.
• Deep expertise in mobile measurement and attribution systems, particularly AppsFlyer as well as privacy-centric frameworks like SKAN.
• Hands-on experience with CDPs such as Segment and identity platforms such as LiveRamp.
• Strong familiarity with marketing analytics environments including Tableau and Firebase.
• Advanced and recent understanding of platform buying and measurement ecosystems across major digital media platforms.
• Direct experience implementing and troubleshooting specialized platform integrations (e.g. Meta AEM and Advanced Measurement API, AMC, S2S integrations).
• Strong operational knowledge of mobile app tracking, deep linking, event schemas and data pipelines.
• Proven ability to QA and reconcile discrepancies across disparate data sources.
• Strong analytical mindset with comfort working across large, complex datasets.
• Operationally flexible with the ability to “wear multiple hats” in a fast-paced marketing organization.
• Knowledge of betting and gaming marketing ecosystem strongly preferred.
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.

Salary Range

$84,000 — $115,000 USD