Social Media Content Creator - Men's Footwear & Apparel - Johnston & Murphy
Full-time
Genesco Inc
About Johnston & Murphy Since 1850, Johnston & Murphy has been a symbol of American craftsmanship and timeless style. What began as a heritage footwear brand has evolved into a lifestyle label offering apparel, shoes, and accessories designed for the modern professional. We take pride in our legacy-and in our forward-thinking approach to creativity, innovation, and connection. We're looking for a Social Media Content Creator who can bring the J&M story to life across platforms-someone who not only creates great content but also helps build programs that turn our community and partners into brand advocates. The Ideal Candidate The Social Media Content Creator will develop and execute content strategies that elevate the J&M brand, drive engagement, and expand earned media impact. This role is both creative and strategic-responsible for creating compelling visual content, identifying partnership opportunities, and fostering organic brand love through community and influencer relationships. Areas of Influence
• Be part of an iconic American brand that's redefining modern style.
• Work with a creative, passionate team shaping the next era of J&M.
• Hybrid schedule with flexibility and collaboration built in.
• Competitive compensation, full benefits, and employee discounts.
- Marketing Collaboration: Work closely with the marketing team to align on brand voice, campaign objectives, and performance insights that inform creative strategy.
- Content Creation: Concept, produce, and publish high-quality photo, video, and written content optimized for each platform (Instagram, TikTok, Facebook, YouTube, LinkedIn).
- Trendspotting & Innovation: Monitor culture, fashion, and platform trends to keep J&M ahead of the curve with relevant, shareable, and earned-media-worthy content.
- On-Set & Field Production: Plan, style, and shoot engaging content in studio, retail, and lifestyle settings, maintaining visual consistency with brand standards.
- Community Engagement: Activate real-time storytelling during launches, events, and collaborations to encourage reposts, shares, and other engagement.
- Performance Analysis: Track performance metrics, engagement rates, and earned media value (EMV) to measure impact and refine future content and outreach strategies.
- Own the end-to-end creation of social-first content - from concepting and capturing to editing and delivery.
- Create both iPhone and camera-based content, including quick-turn videos, polished stills, and behind the scenes content.
- Edit short-form video with a strong sense of timing, pacing, audio, and platform-specific style (TikTok, Reels, Shorts etc.)
- Attend brand shoot days to capture BTS, product details, movement-focused footage, and supplemental campaign content
- Translate creative briefs and campaign ideas into engaging, high-performing social video concepts.
- Stay tapped into short-form video trends, editing techniques, trending audio, and creator culture.
- Contribute fresh, trend-aware ideas in brainstorms and help shape the content calendar with original concepts.
- Support CRM and paid media teams by producing versatile visual assets adapted from organic content.
- Ensure all content aligns with the brand's visual identity and is optimized for performance across platforms.
- Apply light color correction and basic retouching to maintain quality and consistency across all deliverables.
- Maintain organized content libraries for consistent brand output and quick asset retrieval
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).
- 2-4 years of experience in social media content creation, influencer engagement, or brand storytelling-ideally within lifestyle, fashion, or retail industries.
- Proven ability to create visually compelling content that drives engagement and earned media amplification.
- Deep understanding of current social media trends, creator ecosystems, and community-building best practices.
- Strong photo/video production and editing skills (Adobe Creative Suite, CapCut, Lightroom, etc.).
- Excellent communication, organizational, and cross-functional collaboration skills.
- Passion for fashion, design, and creative storytelling.
• Be part of an iconic American brand that's redefining modern style.
• Work with a creative, passionate team shaping the next era of J&M.
• Hybrid schedule with flexibility and collaboration built in.
• Competitive compensation, full benefits, and employee discounts.
Vacancy posted more than 2 months ago
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