Global Lead, Client Advocacy

Job Description

Job Description

  About Bazaarvoice

 

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

 

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

 

Our brand promise : closing the gap between brands and consumers.

 

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

 

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!

Bazaarvoice is seeking a Global Lead, Client Advocacy to build, nurture, and activate the voices of clients, partners, and industry influencers. This high-visibility role is pivotal in transforming clients into vocal brand advocates, generating authentic social proof, and fostering a strong sense of community among our user base.

 

Working closely with cross-functional teams, you will strategize, execute, and measure initiatives that amplify client stories, gather actionable insights, and power compelling marketing assets to drive broader sales and business objectives. The ideal candidate brings deep knowledge of current industry trends and a client-centric mindset to build lasting strategic relationships and network effortlessly.

 

Key Responsibilities:

Advocacy Program Management & Insights

• Program Strategy: Manage and scale a high-impact global advocacy program using top-tier platforms (e.g., Gainsight, G2, Gartner Peer Insights)

• Advocate Activation: Recruit and onboard key clients for high-value advocacy initiatives, including the Client Advisory Board, case studies, and live events

• Client Voice & Insights: Capture structured feedback and community trends to help inform Product, Sales, and Client Success strategies

• ROI & Impact: Track, analyze, and report advocacy metrics and their direct impact on brand reputation, deal velocity, and revenue generation in partnership with MarketingOps

 

Community Strategy & Content Execution

• Community Growth: Build and execute a B2B community strategy across optimal channels (forums, portals, virtual events) to drive engagement and retention

• Storytelling Engine: Partner with Content Marketing to extract client stories and produce video interviews, testimonials, and thought leadership pieces

• Events & Facilitation: Host virtual meetups, AMAs, and user groups to encourage peer-to-peer connection and active platform participation

 

Cross-Functional Alignment

• Sales Enablement: Connect Sales teams with referenceable clients and equip them with real-world social proof assets to generate pipeline and close deals faster

• Client Success & Campaign Integration: Partner with CS to proactively identify champions and weave client advocacy directly into major marketing launches

• Insights, Analytics & Measurement: Identify high-performing clients, and translate performance data into compelling success stories

 

Qualifications:

• Experience: 7+ years in B2B SaaS community management, customer marketing, or advocacy programs

• Platform Expertise: Hands-on experience with advocacy/community tools (e.g., Gainsight, Salesforce Experience Cloud) and CRM/Marketing suites (Salesforce, HubSpot, Marketo)

• Track Record: Proven track record working directly with C-level executives and managing complex stakeholder relationships

• Bonus: Experience in the brand, retail, or e-commerce tech space

Knowledge & Skills:

• Knowledge: Expertise in connecting industry trends to brand relevance and product/solutions, including forward-looking understanding of how authentic reviews and other UGC fuels modern AI discovery

• Skills: Outstanding storytelling ability, analytical acumen, strong cross-functional leadership, and deep customer empathy

• AI-Driven Operations: Experience integrating AI tools and automation to streamline workflows and program management 

At Bazaarvoice, we carefully consider multiple factors when determining compensation. Since we believe the transparency and integrity builds trust, we want to share that we expect the base salary for this position to be in the range listed above and is based on Bazaarvoice's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training, and skill level. While this is a good faith estimate of the expected base pay range, Bazaarvoice reserves the right to pay outside this range if these assumptions and understandings are modified as we progress through the interview process. Your recruiter can share more about the salary range and total compensation package during the hiring process. If this compensation is somewhere close to your desired range, we encourage you to apply!

Why join Bazaarvoice?

 

Customer is key

We see our own success through our customers’ outcomes.  

We approach every situation with a customer first mindset.

 

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA. 

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

 

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity. 

We love what we do, and because we’re laser focused on our mission.

 

Innovation over Imitation

We seek to innovate as we are not content with the status quo. 

We embrace agility and experimentation as an advantage.

 

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives. 

We champion what’s best for Bazaarvoice before individuals or teams.  

As a stronger company we build a stronger community.

 

 

Want to see our culture in action?Explore our global  Linkedin Life Page, Life at Bazaarvoice  to see the bigger picture, or visit our North America Life Page to meet our regional teams and see what life is like in our local offices.   

 

 

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

 

 

As part of our final selection process, the successful candidate will be required to undergo a routine pre-employment background check. This process is strictly conditional upon your prior written consent.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.