Senior Product Manager, Retail and Omnichannel Role

Senior Product Manager – Retail and Omnichannel Senior Product Manager – Retail and Omnichannel will lead the strategy, development, and execution of technologies that connect digital and physical retail experiences. This role sits at the intersection of product leadership, retail operations knowledge, and customer experience design—driving the vision for how customers discover, engage, purchase, and receive products across every touchpoint. Own the product roadmap for retail and omnichannel technology capabilities that power seamless customer journeys across stores, e-commerce, mobile applications, marketplaces, and emerging channels. Partner closely with engineering, UX design, merchandising, supply chain, store operations, and global leadership to build scalable, brand‑adaptable solutions that serve multiple brands and geographies. Responsibilities Define and own the product vision, strategy, and roadmap for retail and omnichannel capabilities, including POS, inventory visibility, clienteling, ship‑from‑store, BOPIS/BORIS, endless aisle, unified cart, and mobile applications. Lead end‑to‑end cross‑functional product delivery in partnership with engineering, UX, QA, and business stakeholders—establishing structured intake processes, quarterly planning cadences, OKR alignment, and governance frameworks. Champion a customer‑first approach by identifying friction points between digital, mobile, and in‑store experiences, and driving initiatives that unify customer profiles to enable personalization, loyalty recognition, and seamless service across every touchpoint. Drive retail technology innovation by evaluating build‑vs‑buy decisions, managing vendor and platform partner relationships, and exploring emerging capabilities. Establish data‑driven decision practices by defining KPIs for product adoption, omnichannel conversion, fulfillment efficiency, mobile app engagement, and customer satisfaction—building dashboards and partnering with data teams. Serve as the primary product leader interfacing with brand teams, regional leaders, retail operations, and store field teams to align technology solutions with local market requirements, associate workflows, and commercial priorities while maintaining a scalable shared‑platform approach. Partner with merchandising, marketing, and supply chain teams to support key commercial processes. Execute a stakeholder communication strategy that includes regular roadmap reviews, executive briefings, sprint demos, and cross‑functional steering committees. Coordinate synchronized releases across mobile app platforms (iOS and Android), web, and in‑store systems, managing app store submission cycles and ensuring omnichannel rollouts are aligned and timely. Foster a culture of experimentation and continuous innovation, staying ahead of industry trends in retail technology, composable commerce, and customer experience. Qualifications 8+ years of progressive product management experience, with at least 5 years focused on retail technology, omnichannel commerce, or unified commerce platforms. Demonstrated success building and executing product roadmaps that serve multiple brands, business units, or retail banners simultaneously across multiple regions or geographies. Deep domain expertise across core retail systems including POS, OMS, inventory management, clienteling, store fulfillment, and digital commerce integration. Experience owning and driving product strategy for consumer‑facing mobile applications (iOS and Android) as part of an omnichannel ecosystem. Experience supporting multi‑region or global deployments with an understanding of localization requirements, regulatory considerations, and market‑specific needs. Strong executive communication and stakeholder management skills, with the ability to influence across diverse functional teams including retail operations, merchandising, and DT. Track record of managing complex vendor and partner ecosystems and making strategic build‑vs‑buy technology decisions. Preferred Skills Experience with major retail platforms and commerce solutions (e.g., Salesforce Commerce Cloud, Shopify, Oracle X‑Store, AptosOne). Background in multi‑brand retail environments with complex fulfillment and customer engagement models. Familiarity with composable commerce, MACH principles, headless commerce, and microservices‑based retail architectures. Experience with mobile app analytics platforms, A/B testing frameworks, and app store optimization practices. Certification in product management (e.g., Pragmatic Institute, AIPMM) or Agile frameworks (e.g., CSPO, SAFe POPM). Hiring Range US Only: $151,200.00 USD - $189,000.00 USD annually. Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Benefits Benefits at VF Corporation include medical, dental, vision, retirement, paid time off, and many other programs. (Further details are provided during the hiring process). Equal Opportunity Employer At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin, or other protected class. If you require accommodations during the application process, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr