Channel Marketing Specialist - Content & Partner Enablement

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. Location: United States (Hybrid) Department: Marketing – Channel & Field Marketing Reports to: Head of Channel and Field Marketing, NA About the Role The Channel Marketing Coordinator – Content & Partner Enablement is responsible for equipping 8x8's North America partners with the content architecture, campaign assets, and launch‑ready tools they need to confidently go to market with 8x8. This is a through‑partner role anchored in building a well‑governed, high‑quality content hub that makes it easy for partners to sell. This is a great opportunity for an early‑career marketer with a passion for content, storytelling, and enablement to make a meaningful impact in a growing channel organization. Responsibilities Lead the partner content audit and establish a governance framework with defined ownership and a quarterly review cadence Build and maintain the central NA partner content hub, ensuring assets are current, discoverable, and organized by partner journey stage Develop co‑branded campaign kits, MDF‑eligible assets, and co‑marketing playbooks that partners can deploy without heavy lift Establish and run a repeatable channel launch process for new product releases — ensuring partners are armed with updated messaging, pitch decks, one‑pagers, and sales tools ahead of every launch Provide bespoke marketing support for up to 6 named top NA partners, working in close coordination with 2–3 CAMs Track content usage and adoption via the partner portal (Highspot/PartnerXchange) and report on engagement quarterly Collaborate with Product Marketing to ensure partner‑facing content reflects current positioning, messaging, and competitive differentiation Support the broader partner marketing team on campaigns and global content initiatives as required Requirements Bachelor's degree in Marketing, Communications, English, or related field 1–3 years of experience in content marketing, marketing communications, or partner/sales enablement — SaaS or technology industry preferred Strong writing and editing skills, with the ability to translate complex product messaging into clear, partner‑friendly content Organized and process‑oriented, with an interest in content governance and asset management Oh! ahh! Comfortable managing multiple content projects simultaneously with a keen eye for quality and consistency Experience with content management or sales enablement platforms (e.g., Highspot, Seismic, Showpad) is a plus Collaborative and proactive — able to work effectively with product marketing, sales, and partner‑facing teams Positive, curious attitude with a willingness to learn and iterate quickly Ability to travel up to 10% as needed Salary Ranges: $76,800.00 - $115,200.00 8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. For 8x8 jobs located in the US: 8x8 participates in the E-Verify program. We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more or email us at View email address on click.appcast.io (Include “Reasonable Accommodation” in the subject line) #J-18808-Ljbffr