Marketing Manager

Lease-Up Marketing Manager The Lease-Up Marketing Manager is responsible for leading and executing marketing initiatives for both new multifamily developments and the corporate brand. This role manages the complete marketing lifecycle of a property, from naming and brand creation through lease-up and stabilization, while also supporting company-wide branding, digital presence, and marketing communications. The ideal candidate is a strategic and creative marketer with strong project management skills who can balance property-level campaigns with broader corporate marketing initiatives. Key Responsibilities Property Branding & Lease-Up Marketing Lead the creation and development of property brands, including property naming, logo development, messaging, positioning, and visual identity. Conduct market research, competitive analysis, and demographic studies to identify unique market opportunities. Develop and execute comprehensive lease-up marketing plans from pre-development through stabilization. Create property-specific marketing collateral, signage, brochures, presentations, leasing tools, and promotional materials. Coordinate grand opening events, broker outreach programs, resident events, and community partnerships. Monitor leasing performance, occupancy trends, and campaign effectiveness to support stabilization goals. Partner with development, construction, operations, and leasing teams to ensure marketing efforts align with project milestones and timelines. Corporate Branding & Marketing Maintain and strengthen the company's overall brand identity across all internal and external communications. Develop and manage corporate brand standards, messaging, and visual consistency. Create and update company marketing materials, including presentations, brochures, investor materials, recruiting assets, and company profiles. Develop branded development marketing materials, including lookbooks, project summaries, investment presentations, community profiles, and project showcases. Support employer branding initiatives to enhance company visibility and attract top talent. Collaborate with leadership to promote company achievements, milestones, awards, and community involvement. Social Media & Content Management Develop and manage social media strategies for both corporate and property-level accounts. Create and maintain monthly social media content calendars. Produce, schedule, and publish engaging content across social media platforms. Coordinate photography, videography, and creative content to support marketing campaigns. Monitor engagement, audience growth, and performance metrics to optimize content strategy. Ensure consistent brand messaging across all digital channels. Website Management & Digital Marketing Maintain and update the company website to ensure accurate, engaging, and current content. Manage property websites throughout development, lease-up, and stabilization phases. Coordinate website enhancements, landing pages, SEO initiatives, and user experience improvements. Oversee online listings, directory management, and reputation management efforts. Manage digital advertising campaigns, including search, display, social media, retargeting, and email marketing. Analyze website traffic, lead generation, and campaign performance to improve marketing effectiveness. Creative & Vendor Management Coordinate the creation of photography, videography, renderings, virtual tours, signage, and other visual assets. Manage relationships with agencies, designers, printers, photographers, and marketing vendors. Review and approve marketing materials to ensure quality, brand consistency, and strategic alignment. Oversee production schedules and project timelines for all creative initiatives. Project Management & Reporting Manage multiple marketing projects simultaneously across property and corporate initiatives. Develop marketing budgets and monitor expenditures to ensure cost-effective execution. Track marketing performance metrics and prepare regular reports for leadership. Identify opportunities to improve processes, increase brand awareness, and enhance leasing performance. Ensure all marketing activities support company growth objectives and operational goals. Qualifications Required Bachelor's degree in Marketing, Communications, Public Relations, Business, Real Estate, or a related field. 3+ years of marketing experience, preferably in multifamily housing, real estate development, property management, construction, or hospitality. Experience managing social media platforms, content calendars, websites, and digital marketing campaigns. Strong project management and organizational skills with the ability to manage multiple priorities. Excellent written, verbal, and visual communication skills. Proficiency in Microsoft Office, social media management tools, website content management systems, and marketing analytics platforms. Preferred Experience with multifamily lease-ups and new development marketing. Knowledge of website platforms, SEO, and digital advertising. Experience with Adobe Creative Suite, Canva, or other design software. Familiarity with CRM, property management, and leasing software platforms. Understanding of Fair Housing regulations and multifamily marketing best practices. Core Competencies Lease-Up Marketing Brand Development & Positioning Corporate Branding Social Media Strategy & Content Creation Website Management Digital Advertising & Lead Generation Project Management Creative Direction Market Research & Analysis Vendor Management Event Planning Budget Management Cross-Functional Collaboration Success Metrics Achievement of lease-up and stabilization goals. Occupancy growth and leasing velocity. Brand awareness and market recognition. Social media engagement and audience growth. Website traffic, lead generation, and conversion performance. Quality and consistency of corporate and property branding. On-time delivery of marketing projects and development materials. Marketing campaign ROI and budget performance. #J-18808-Ljbffr