Associate Director of Product Marketing - K-12 Education

Associate Director of Product Marketing - K-12 Education Position Title Associate Director of Product Marketing - K-12 Education Job Description Job Summary The Associate Director of Product Marketing – K-12 Education drives marketing strategy and execution for the College’s K-12 initiatives, including a network of charter and private classical schools, curriculum products, and professional development programs for educators. The Director will develop integrated campaigns that strengthen awareness, drive adoption, and build long-term engagement with K-12 educators, parents, and school leaders. Essential Job Functions Go-to-Market Strategy : Define and execute go-to-market strategies that expand awareness and adoption of Hillsdale’s K–12 programs and resources, positioning them as core drivers of the College’s mission and leadership in classical education. Audience Growth & Engagement : Lead integrated campaigns that broaden reach with teachers, school leaders and parents; expand partnerships with charter schools, private schools, and homeschooling families. Storytelling & Content : Oversee creation of compelling narratives across print, digital, video, and social channels that highlight student outcomes, teacher success, and parent engagement Consumer Journey Mapping : Design and optimize marketing strategies around the educator and parent decision-making journey, ensuring seamless touchpoints from awareness through adoption. Research & Insights : Plan market research and audience analysis to identify needs, refine positioning, and uncover growth opportunities. Leverage surveys, interviews, and data analytics to inform strategies. Program Collaboration : Partner with K–12 program leaders to launch new initiatives, conferences, and teacher training opportunities with maximum visibility and impact. Hillsdale Academy Marketing : Lead marketing for Hillsdale Academy to drive enrollment, parent engagement, and local community presence, while positioning it as a model of classical education excellence. Performance & Resource Management : Manage budgets, vendors, and agencies effectively. Track and report on campaign ROI and optimize resources for maximum reach. Required Qualifications Qualifications To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements below represent the required knowledge, skill, and/or ability. Education & Experience Bachelor’s degree in Marketing, Communications, Business, or a related field required. 5+ years of marketing experience; preferably in an education-related industry. Other Skills Strong foundation in product marketing strategy, campaign planning, and digital marketing Exceptional communication, writing, and storytelling abilities, with demonstrated success in developing compelling campaigns Proven ability to collaborate across departments, manage multiple priorities, and lead complex projects Proficiency with CRM and marketing automation platforms, audience-building tools, and campaign management systems Skilled in analytics and reporting (Google Analytics GA4, dashboards, performance tracking) to measure impact and optimize growth Hands-on experience with email marketing and social media platforms for engagement and audience development Ability to collaborate effectively with designers and creative teams to ensure alignment of messaging and visuals Tech-savvy and adaptable, with the ability to quickly learn and apply new tools and digital trends relevant to K-12 education marketing Code of Commitment Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association, and operating principles stated in the Staff Code of Commitment. The College’s Mission Statement is a consideration in all aspects of the position. The teaching of the Christian faith shall remain a conspicuous aim of the College. #J-18808-Ljbffr