Senior Product Manager

Reason One is hiring a Senior Product Manager with health system experience to develop and lead innovative product strategies for clients like Emory Healthcare, Children’s Nebraska, and Prisma Health. Healthcare is complex, deeply human work, and we’re seeking a seasoned product leader who understands the operational realities of health systems and the needs of patients and communities, and can turn that insight into thoughtful, effective digital products that deliver real results. You’ll have an opportunity to join a growing B Corp on a mission to improve digital access and equity in healthcare. Your Responsibilities Senior Product Managers at Reason One own the product from strategy through delivery. You'll be part of a fully cross-functional team, working alongside account directors, project managers, designers, content strategists, and developers daily. You'll develop a deep understanding of each client and their users, own the product roadmap, and ensure the work delivers the outcomes the client is investing in. Product Strategy & Definition Whether you’re shaping a new digital product from scratch or driving the continuous improvement of something already shipped, you own the strategic foundation: Partner with clients and stakeholders to define what the digital product needs to accomplish - for the organization and for its users - and establish the goals and success metrics (KPIs) that will measure it. For new builds, this means shaping that definition from the ground up; for existing products, it means evaluating current performance and identifying what needs to evolve Conduct market research, competitive analysis, analytics reviews, and site audits to surface opportunities - both for initial product definition and for ongoing optimization of live digital experiences Develop and maintain the product roadmap, including delivery items, sprint breakdown, and milestones; for continuous innovation engagements, prioritize enhancements based on user data, client feedback, and business impact Define detailed product requirements and user stories for net-new features as well as iterative improvements to existing functionality Manage client expectations and product scope throughout project lifecycle Serve as the client advocate when collaborating with internal teams on product and UX decisions - keeping the team grounded in the client's needs, constraints, and user realities, and ensuring we're delivering the value and outcomes the client is investing in Product Delivery & Oversight Once implementation begins, you shift into delivery mode - ensuring the backlog is healthy, stories are ready, and the team has what they need: Maintain a healthy backlog: stories authored, split, reviewed, and approved at least two sprints ahead of development Collaborate closely with the tech lead and dev team during implementation, providing product context and making scope decisions as they arise Post-launch, accountable for how the product evolves - synthesizing inputs from across the team (analytics from Marketing & Optimization, technical considerations from Tech leads, user feedback) to prioritize what gets improved, when, and why Practice & Culture Work closely with Account Directors and Project Managers to maintain clear ownership across roles. You own the product direction and backlog - budget, schedule, and account management sit with your AD and PM counterparts. Collaborate with product management peers to push the practice forward Contribute to our shared healthcare knowledge base and reusable product foundations - helping capture what we know and building the templates, patterns, and components that accelerate delivery across engagements Participate in Reason One’s B Corp mandate to improve our social and environmental impact How We Measure Success We believe in clear expectations. Here’s how performance in this role is measured: Product Success : At least 75% of established product KPIs and goals are met Roadmap Completeness : Product roadmap is fully developed - delivery items, sprint breakdown, and milestones - before implementation begins Backlog Health : User stories are completed at least two sprints in advance throughout the implementation phase What We’re Looking For 5+ years of experience as a Product Manager, Product Owner, or similar role At least 3 years of healthcare digital experience, either agency-side or system-side (managing digital products at a healthcare organization) Familiar with the clinical and operational platforms common in healthcare digital, such as EHR systems (Epic, Cerner), patient portals (MyChart), provider management tools (Kyruus Health, DexCare, Sparkle) etc. Familiar with common platform approaches to delivering digital experiences, such as delivering on hybrid platforms (more all-in-one solutions like Sitecore, Optimizely, or Kentico), to fully composable approaches using specialist platforms for each concern (Storyblok for CMS, Coveo for Search, VWO for personalization, Jotform for HIPAA compliant forms etc.) Can connect business goals, user needs, approach, and feasibility to make sound product decisions across the full project lifecycle Experienced in discovery and requirements gathering, including stakeholder interviews, user research synthesis, and requirements workshops Can write, split, and prioritize user stories that delivery teams can work from Comfortable using analytics and performance data to shape product strategy Experience with post-launch optimization and evolving live products (e.g. A/B testing, conversion optimization) Has experience evolving live products, not just launching and moving on Can align and communicate across clinical, marketing, IT, and technical stakeholders, translating between audiences and driving shared goals Experience working in cross-functional teams to deliver successful digital work Experience working in agile and waterfall methodologies and an understanding of how a Product Manager fits into both Can manage priorities across multiple clients or engagements simultaneously Nice to Have Knowledge of accessibility standards and experience implementing them Experience using AI tools in your workflow to accelerate prototyping, research synthesis, or other product management activities Experience identifying opportunities and delivering AI capabilities to client digital products (e.g. intelligent search, personalization, conversational UI) Sales experience - contributing to RFP responses, scoping engagements, or presenting in pitches Why Reason One Whether you’re coming from a large agency or a health system, you’ll find greater ownership, more variety, and less bureaucracy here, along with a team committed to making a positive impact through its work. The Practicals Location : Fully remote, work-from-home. Status : Must reside and be eligible to work in the US or Canada. No exceptions. Core hours : 9 AM–5 PM EST Start date : As soon as possible Reports to : Director of Marketing & Optimization Compensation & Benefits Annual Salary from $110,000 - $130,000 based on experience and qualifications 401(k) - 3% of salary after 6 months of employment Health Insurance, including Dental Benefit & Vision Accidental Death and Dismemberment Benefit, Basic Life Benefit Long Term Disability and Short Term Disability Benefit Employee assistance program Parental leave program - Up to 12 weeks for birthing parent, and up to 6 weeks for non birthing or adoptive parent Paid Vacation days—15 days per year Paid Sick leave—6 days per year Paid Volunteer days—2 days per year $200 USD home office stipend per year, including $50 monthly internet stipend Training allowance of $800 USD a year and professional development opportunities like conferences and continuing education A laptop is provided Equal Opportunity Reason One is an equal opportunity employer. We strive to make employment decisions at every stage—from application to termination—based on merit. We believe an equitable, diverse, and inclusive workplace is one where all workers, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability, feel valued and respected. Applicants with disabilities who are qualified and selected for an interview will be accommodated upon request. If we can offer reasonable accommodations in the application or interview process, or if you have feedback on how we could improve the equity or accessibility of our recruitment, please contact us with the subject line “Accommodation Request – Senior Product Manager.”