Organic Social Lead

What’s the role?Bilt's organic social presence is how millions of people meet us — in their feeds, in their neighborhoods, and in the middle of culture. We're hiring an Organic Social Lead to run the execution of that presence: a director-level producer who owns our organic social output end to end, led by Instagram, with TikTok as a growing second pillar and support across LinkedIn and X.This is a hands-on senior seat on our Brand & Comms pod. You'll concept, produce, write, and publish great content every week — working daily with product marketing, comms, design, and our product video/paid team, and directing a bench of freelance creatives. It starts as an individual contributor role with a real path to building a team over time.In this role, you will… Own Bilt's organic social calendar end to end — concept, produce, write, and publish great content every weekLead Instagram as our flagship social channel, build out TikTok as the second pillar, and support LinkedIn and XDrive creative concepting — develop posts, formats, and series rooted in what's happening in culture right nowDirect and manage freelance creatives — designers, editors, makers — to keep weekly output consistently highPartner with product marketing, comms, design, and the product video/paid team to ship social alongside launches and campaignsWrite captions and social-first copy, with editorial oversight from the Senior Content DirectorOwn publishing and community management — posting, comments, and channel health day to dayBuild the workflows, formats, and content series that grow Bilt's organic presence, and lead your own initiatives and campaignsTrack what breaks through, read the performance, and fold those learnings into the next round of conceptsIn terms of qualifications, we’re seeking:Must Have:Proof you've taken social content from 0 to 1 — a channel, program, or body of work you built, not just maintainedA portfolio of social content you directly produced that broke through the noise — reach, engagement, or cultural impact you can point toDeep, current fluency in Instagram and working fluency in TikTok; familiarity with LinkedIn and XStrong producer and project management instincts — you've run a content pipeline and shipped on a weekly cadenceExperience directing external creatives — freelancers, designers, editors — from concept to shipped postSharp social copy skills — you write your own captionsComfortable owning comments and day-to-day community presenceAble to work fully in-office in NYCNice to Have:Strong design background — great taste, a rich reference library, a sense of where culture is moving; hands-on design skills or experience art-directing designersVideo editing background (Premiere, CapCut, After Effects, or similar)Experience at consumer, lifestyle, media, or culture-adjacent brandsFamiliarity with social publishing and analytics toolingBenefits:Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus programHealth insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt’s salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.The salary range for a Organic Social Lead is $140,000 - 160,000 and will be eligible for equity and an annual performance-based bonus.