Area Sales Manager

Role Western States Lodging & Management is hiring an experienced Area Sales Manager to drive revenue growth and market expansion across a dynamic group of hotels in the Boise/Nampa, Idaho region. This multi-property role supports three well-known brands: TownePlace Suites Nampa, La Quinta Inn & Suites Boise, and Tru by Hilton Boise. If you’re a results-focused sales professional who thrives on building relationships, uncovering new business, and growing market share, this is an opportunity to make a measurable impact across a high-performing portfolio. Compensation & Benefits Competitive base salary Incentives: Performance-based bonuses tied to revenue goals Medical, dental, vision, and life insurance 401(k) with company match Health Savings Account (HSA) option Paid time off and paid holidays Mileage and travel reimbursement between properties Employee hotel discounts and additional perks Position Overview As the Area Sales Manager, you’ll lead sales initiatives for all assigned Idaho properties, focusing on corporate, group, and extended-stay business segments. You’ll play a key role in increasing occupancy, strengthening brand presence, and building long-term client partnerships throughout the Boise metro area. This role requires regular local travel between properties and active engagement within the business community. Key Responsibilities Develop and execute strategic sales plans for multiple hotel locations Prospect and secure new business across corporate, government, and group segments Maintain and grow a portfolio of high-value client accounts Respond to RFPs, inbound leads, and sales inquiries with urgency and professionalism Conduct site visits, client meetings, and property tours Negotiate contracts, pricing, and group agreements Track and manage sales activity using CRM tools Partner with General Managers and operations teams to ensure seamless group execution Represent properties at industry events, networking functions, and local organizations Performance Expectations Revenue growth and market share gains Occupancy and ADR improvement across properties Lead generation and pipeline development Conversion rates and account retention Community involvement and brand visibility Qualifications Required: Bachelor’s degree in Business, Hospitality, or related field (or equivalent experience) Minimum of 5 years in hotel or hospitality sales Proven track record of achieving or exceeding sales targets Strong communication, negotiation, and relationship-building skills Experience with CRM systems and Microsoft Office Ability to travel locally between Boise/Nampa properties Preferred: Experience working with Hilton and/or Marriott brands Background in multi-property or regional sales roles Who You Are You’re a self-starter who knows how to turn connections into contracts. You enjoy being in the field, building partnerships, and seeing direct results from your efforts. You’re organized, driven, and energized by the challenge of growing multiple properties at once. #J-18808-Ljbffr