Director of Marketing

Job DescriptionJob Description Admissions Assistant and Facility Marketer-NorthwoodPurpose of Your Job PositionA nursing home marketer focuses on promoting long-term care facilities, including skilled nursing facilities and assisted living communities to attract residents and families. Their responsibilities include developing and implementing marketing strategies, buildings relationships with referral sources, conducting facility tours, and creating a positive public image of the facility.ResponsibilitiesDeveloping Marketing StrategiesCreating and executing comprehensive marketing plans to increase occupancy rates and promote the facility’s servicesBuilding relationshipsEstablishing and maintaining connections with hospitals, physicians, and other healthcare providers to generate referralsCommunity outreachEngaging with the local community to raise awareness about the facility and its services Plan local events to advertise and promote the facility in a positive light Providing tours of the facility to potential resident anther familiesAll other duties as assisgned by the Administrator, Social Services Director and Director of Admissions and Marketing