General Sales Manager

Job Description Job Description General Manager Job Description About The Covery Wellness: The Covery Wellness is a premier destination for cutting-edge wellness and recovery services. We help clients Live Better, Look Better, and Perform Better through science-backed therapies, including IV therapy, cryotherapy, hyperbaric oxygen, red light therapy, aesthetics, and more. We are looking for a highly driven, results-oriented General Manager to lead our team, drive sales, and ensure operational excellence. This role is ideal for someone passionate about wellness, thrives in a sales-driven environment, and can lead a team to exceed revenue goals. Key Responsibilities: Sales & Revenue Growth * Drive membership sales, package sales, and retail revenue to exceed monthly and annual goals. * Analyze KPIs and performance metrics to optimize sales strategies and improve conversion rates. * Implement local marketing initiatives to generate leads and drive foot traffic. * Build relationships with corporate partners, medical professionals, and community influencers to grow brand awareness. * Oversee lead management and ensure team follow-ups on inquiries and consultations. Marketing & Community Engagement * Execute in-store promotions, referral programs, and social media initiatives to drive client engagement. * Partner with corporate marketing to implement local campaigns, digital advertising, and events. * Attend networking events, wellness expos, and community gatherings to represent The Covery. Leadership & Team Development * Lead, mentor, and develop a high-performing team to ensure excellent customer service and sales execution. * Train staff on sales techniques, HIPPA Compliances, service knowledge, and client retention strategies. * Set and enforce high professional standards to maintain a world-class wellness experience. * Conduct weekly/semi-monthly meeting with all staff to ensure communication, updates, trainings, etc are being upheld to the highest standard Operations & Performance Management * Ensure the spa is running smoothly, efficiently, and profitably at all times. * Monitor and report on daily, weekly, and monthly KPIs, making data-driven decisions for improvement. * Manage scheduling, inventory, and facility maintenance to create an optimal client experience. * Ensure compliance with corporate standards, policies, and industry regulations. * Manage the preventative maintenance program on all equipment according to guidelines. Qualifications: * 3+ years of experience in sales-focused management, preferably in wellness, fitness, medical spa, or hospitality industries. * CPR/AED Certified * Proven track record of meeting and exceeding revenue goals and driving business growth. * Strong leadership skills with the ability to develop, train, and motivate a team. * Experience with KPIs, CRM systems, and lead conversion strategies. * Excellent marketing and networking skills to drive community engagement. * Highly professional with exceptional communication and client service skills. Compensation & Benefits: * Competitive base salary + performance-based bonuses. * Complimentary access to The Covery's cutting-edge wellness services. * Opportunities for career growth and professional development. * Health Insurance benefits * PTO- Vacation and sick. Ready to lead a thriving wellness business and make a real impact? Apply today and help us transform lives through wellness!