Performance Marketing Lead (Global Paid Acquisition)

The opportunity Own Kraken Consumer's global paid acquisition strategy across Paid Search, Paid Social, App Acquisition, Display, Video, Affiliates, KOLs and other measurable growth channels. Manage acquisition budgets and capital allocation, optimising investment based on CAC, cohort quality, payback, incrementality and long-term customer value. Develop acquisition strategies for Kraken's highest-value customer segments, translating customer insights into targeting, creative, messaging and channel strategy. Build a world-class experimentation culture across creative, audience targeting, landing pages, onboarding and full-funnel conversion optimisation. Partner closely with Product, Lifecycl...