Digital Growth Manager

Job Description

Job Description

Most housing companies treat marketing like an afterthought.

You know the version: a logo someone stretched in Word, a listing photo shot at the wrong time of day, an email blast that went out with the wrong community name, an ILS profile nobody's touched since it was set up. The brand gets whatever attention is left over after the operational fires are out — and the creative work you actually want to do gets buried under one-off requests and no room to think.

ResiHome is a tech-enabled, full-service property management company and a national housing operator built to shake up the standard. Marketing isn't a support function here — it's a growth engine with a seat at the table. You'll own the entire digital footprint: how we look, how we're found, how we're measured, and how we convert. Our AI-enhanced platform, live operational data, and a leadership team that reads reports and acts on them mean your work moves numbers you can actually see.

The result is a role that looks almost nothing like the one you're used to. Less request-taking, more strategy. Less guessing, more data. Less waiting on approvals, more building. You'll be the owner of how a national portfolio presents itself to the market — from a single community's Zillow profile to the standards every listing, email, and social post in the company follows.

This is an in-office, Atlanta, GA based position

What's in it for you

Honestly, too many perks to list — but here's a start:

- A generous PTO and paid holiday schedule

- A 90 Day Training Mentorship during onboarding

- A robust compensation package, including leasing incentives and profit sharing

- A strong 401(k) program with matching

- A full suite of medical, vision, and dental benefits

- Company health and wellness initiatives: 24/7 Telemed Care, Employee Assistance Program, and access to our mobile wellness platform designed to support your daily health goals.

What your day looks like

Create the work that makes us stand out

- Own graphic design, email design, and virtual flipbooks end to end — concept, build, ship.

- Bring a genuine eye for detail to everything that carries our name; nothing goes out that you wouldn't sign.

- Build and enforce social media standards, guidelines, and tools so every market speaks with one voice.

- Develop creative for organization-level campaigns and community-level launches, lease-ups, and events.

- Use AI to move faster and reach further — content generation, listing optimization, creative iteration, and visibility.

Own the digital footprint

- Manage SEO strategy end to end: keyword targeting, on-page optimization, local search, and content roadmap.

- Run recurring site performance reviews — traffic, conversion, page speed, drop-off — and turn findings into fixes.

- Own our ILS presence across Zillow, Apartments.com, and the broader syndication network: profile quality, media, spend, and performance.

- Benchmark ILS standing community by community and hold providers accountable to what we're paying for.

- Track market trends and competitor positioning, and adjust our strategy before the market forces it.

Turn data into decisions

- Build dynamic reporting at both the organization and community level — not static screenshots, but reporting leadership can filter and act on.

- Analyze and compare channel performance, cost per lead, and cost per lease, and reallocate toward what works.

- Navigate a robust CRM confidently and build the relationships across your toolbox that make business-critical decisions possible.

- Run proactive campaign management: identify the gap, build the campaign, measure the result, report the outcome.

- Present your findings and recommendations to leadership and to clients with a clear point of view.

Who thrives here

This role is for someone with an ownership spirit — a person who feels personally responsible for every corner of how we show up, from a single listing photo to a national campaign. We need a hunter: someone who spots problems before they surface and turns them into solutions, who's hungry for growth and not afraid to challenge a vendor, question a number, or build something from nothing.

At ResiHome, everyone picks up the trash — from the CEO to the groundskeeper. If that mentality resonates with you, keep reading.

This is a builder's seat, not a maintenance seat. You'll be the person who owns creative, digital, and analytics for a national portfolio — which means genuine self-direction and the organizational muscle to keep three pipelines (Requests, Design, and Brand Operations) moving at once without dropping detail. You'll live in mobile apps, analytics platforms, and connected devices, adapt quickly to new technology, and treat our platform as the command center for your day. We do not use traditional big-box CRMs, so comfort with modern, tech-forward tools is essential.

What you bring

- 3–5 years of marketing, data analysis, and SFR/BTR experience, preferably in single-family or multi-family housing.

- A proven track record of driving SEO, social, and site performance, awareness, and exceptional conversions.

- Comfort and proven adaptability with modern technology, AI-enabled platforms, mobile apps, connected devices, and policy development.

- Strong self-direction and the organizational skills to manage Requests, Designs, and Branding Operations pipelines independently.

- Excellent time management, multitasking, and a detail-oriented mindset.

- Strong customer service, communication, and lead-conversion skills with an energetic, adaptable, professional demeanor.

- A critical thinker and problem-solver with a true ownership mentality — a hunter who turns problems into solutions.

- Bachelor's or Associate's degree in Business, Marketing, Real Estate, or a related field preferred.

- Reliable transportation and a valid driver's license (this role requires regular property visits).

- Working understanding of landlord/tenant laws, lease agreements, and Fair Housing regulations.

About ResiHome

We're committed to enriching the lives of those around us — one home at a time. We're a leader in the Single Family Rental industry and have been named one of Atlanta's Top Workplaces, ranked #3 on Qualified Remodeler's Top 500, and ranked #1 for ACG's fastest-growing company in Georgia.

RESICAP's property management division, ResiHome, is committed to providing our residents with quality homes and best-in-class service while maximizing our clients' investments. Ready to make an impact in a fast-growing, innovative company? Apply today.

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