Marketing Manager (Social Media Management & GHL)

**About The Swick Real Estate Group**

The Swick Real Estate Group is Dayton’s most trusted real estate team, with over 30 years of experience and thousands of homes sold. We specialize in helping seniors and their families navigate the emotional and logistical challenges of downsizing — blending compassion with precision, structure, and hustle.

**The Swick Real Estate Group** & **Downsize Allies** provides an all-inclusive downsizing and estate transition service. **_We handle the house and everything else!_**

**Qualifications Preferred Experience**

* Experience managing marketing for real estate, senior services, home care, elder law, financial services, healthcare, professional services, or another trust-based consultative business.
* Experience with Go High Level CRM/email platforms.
* Experience creating webinar funnels, lead magnet funnels, past-client campaigns, referral partner campaigns, or educational event promotions.
* Experience writing for older adults, adult children, or professional referral sources. Comfort working virtually with Microsoft Teams, Outlook, SharePoint, OneDrive, Planner, or similar tools.

**Marketing Operations & Accountability**

* Maintain a weekly marketing production plan and a monthly campaign calendar.
* Work with the CRM/GHL builder, executive assistant, social media support, vendors, or designers as needed.
* Produce a weekly marketing dashboard with completed work, upcoming deadlines, performance metrics, stuck items, and decisions needed.

**Lead Magnet & Funnel Support**

* Create or coordinate lead magnets such as guides, checklists, downsizing planning tools, estate-sale preparation guides, senior move planning resources, and referral partner education pieces.
* Write landing page copy, thank-you page copy, download emails, and nurture sequences.

**Webinar & Presentation Marketing**

* Support the creation, promotion, execution, and follow-up of webinars and educational presentations.
* Build webinar registration pages, promotional emails, reminder emails, social posts, and post-webinar follow-up sequences.
* Help structure webinar topics so they lead naturally to consultations, referral conversations, or educational next steps.

**Email Marketing & Campaign Creation**

* Create email campaigns for B2C prospects, including seniors, adult children, past clients, homeowners, estate sellers, and families considering a move.
* Create email campaigns for B2B referral partners, including attorneys, advisors, senior communities, care professionals, placement agencies, churches, and civic leaders.

**Social Media Management**

* Create and manage a weekly/monthly content calendar for Facebook, LinkedIn, Instagram, YouTube, and other approved platforms.
* Create content pillars around downsizing education, seller strategy, senior transitions, estate/probate issues, before-and-after project stories, referral partner education, videos from Denise, client success stories, and authority-building insights.
* Repurpose long-form content into posts, reels, carousels, short captions, long-form LinkedIn/Facebook posts, and email content.