Social Media Manager

OVERVIEW The Social Media Manager will oversee all aspects of the company's social media strategy while taking an active role in content creation. This leadership position ensures the smooth operation of the social media team, manages employees, and coordinates with higher management. As one of the main content creators, the Social Media Manager will be featured in videos and become one of the key faces of the brand's social presence. Location: Remote (U.S. candidates). Employment type: Full‑time, Exempt. RESPONSIBILITIES Responsibilities include creating and managing UGC content, overseeing social media campaigns, scheduling posts, and maintaining the content calendar. The role also involves efficiently communicating all deliverables to senior leadership and driving consistent growth in social media engagement, audience size, and brand presence, with a strong focus on achieving and exceeding growth targets. The Social Media Manager plays a critical role in content ideation, creation, and scheduling, ensuring alignment with overall marketing goals. Oversee & manage a small social media team for cohesive and consistent content (TikTok, Instagram, Twitter, YouTube). Create engaging, UGC‑style social media content that aligns with the company's voice, including featuring yourself in videos for TikTok, Instagram, and other platforms. Drive growth in engagement, audience size & brand presence. Develop brand awareness and execute social strategy. Monitor trending topics & viral content. Utilize tools like CapCut & Canva for content creation. Quickly create & engage with content around trending topics & viral content. Manage a consistent social content calendar. Oversee copy for all social channels (TikTok, IG, Twitter). Monitor social metrics and prepare performance reports. Lead, motivate, and inspire the social team for high‑quality, creative output. Lead the planning, development, and execution of social media productions, campaign content shoots, lifestyle productions, and brand activations that support business and marketing objectives. Own social strategy and content planning for influencer events, experiential activations, pop‑ups, and branded experiences to maximize reach, engagement, and brand awareness. Direct on‑site social coverage during events, overseeing real‑time content creation, live social storytelling, creator coordination, and audience engagement. Manage relationships with photographers, videographers, creators, influencers, agencies, vendors, and cross‑functional partners to ensure successful execution of productions and activations. Develop and oversee production timelines, run‑of‑show documents, shot lists, content capture plans, and event deliverables to ensure projects are executed on schedule and within scope. Identify and capitalize on real‑time social trends, creator content opportunities, and viral moments to amplify campaign performance and audience engagement. Lead influencer participation and content execution, including talent coordination, deliverables management, approvals, and event logistics. Partner with Brand, Creative, PR, and Marketing teams to ensure all event and activation content aligns with brand standards, campaign objectives, and business goals. Analyze activation and event performance, providing insights and recommendations to optimize future social productions, influencer programs, and experiential campaigns. Manage budgets, production resources, and vendor relationships as needed to support efficient and impactful event execution. WHO YOU ARE You understand the nuances of leading a social team while staying hands‑on with content creation. You're a creative strategist who can move quickly from concept to execution. You have deep knowledge of social media platforms and algorithms across TikTok, Instagram, Twitter, and YouTube. You're comfortable being on camera and representing the brand. You're analytical, organized, and data‑driven in your approach. You thrive managing multiple projects simultaneously in a fast‑paced environment. You're a natural leader who inspires teams to deliver their best work. You think strategically about brand positioning and audience growth. You're adaptable and can pivot quickly to capitalize on trends and opportunities. QUALIFICATIONS 2 years minimum management experience. In‑depth knowledge of current social media platforms and trends. 3–5 years of professional experience in Social Media. Bachelor's degree in Marketing, Communications, or related field (preferred). 1–3 years of experience in creative content production (desired). Working with UGC creators and influencers (desired). Experience creating and managing on‑camera content (desired). Proficiency with CapCut, Canva, and Adobe Creative Suite (desired). BENEFITS & PERKS 99% coverage of our medical base plan, dental, and vision insurance. 65% coverage of our medical base plan, dental, and vision insurance for qualified dependents. 100% coverage of short‑term disability, long‑term disability, and life insurance for qualified employees. 50% 401(k) match up to 6% per month. Flexible paid time off. EQUAL OPPORTUNITY EMPLOYER Reflex Media is an equal‑opportunity employer committed to diversity and inclusion in the workplace. We strictly prohibit discrimination of any kind. Candidates are encouraged to apply for qualified positions regardless of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, or any other protected characteristics as outlined by federal, state, or local laws. Reflex Media's hiring decisions are based solely on qualifications, merit, and the needs of the company. All offers of employment are contingent upon the completion of a full background and reference check. #J-18808-Ljbffr