Vice President of Marketing

Job Title: Vice President of Marketing


Concept Type: Employment Opportunity


Location: Dallas, TX


Salary: $150,000 - $160,000 per year

Step into an executive leadership opportunity with a growing hospitality organization that has built its reputation on strong brand standards, operational excellence, and genuine investment in its people. This is a company where marketing isn't an afterthought bolted onto operations. It's a strategic priority, backed by leadership, that understands the connection between brand equity, guest experience, and revenue growth. The culture here reflects a team that moves with purpose, values innovation, and takes pride in the guest experience across every concept in the portfolio. For a marketing executive who wants a seat at the leadership table and the mandate to build something lasting, this is that kind of opportunity.

Job Qualifications

• Bachelor's degree in marketing, communications, business administration, or related field; MBA preferred
• Minimum 10 years of progressive marketing experience, including 5+ years in a senior leadership or director-level role, ideally within hospitality, restaurant, or multi-unit consumer brands
• Proven track record building and leading high-performing marketing teams
• Executive-level verbal, written, and presentation communication skills, including experience presenting to senior leadership and ownership
• Deep expertise in marketing strategy, brand management, multi-channel campaigns, and P&L ownership
• Advanced proficiency in marketing automation, analytics, and CRM platforms
• Exceptional strategic, analytical, and problem-solving skills with the ability to translate data into business decisions

Job Responsibilities


As the Vice President of Marketing in Dallas, TX, you will:

• Set the company-wide marketing vision, strategic plan, and multi-year growth roadmap in partnership with the CEO and executive leadership team
• Own enterprise brand strategy and corporate identity across all hospitality concepts, ensuring consistency and differentiation in the market
• Build, lead, mentor, and develop the marketing organization, including the Director of Marketing and cross-functional marketing staff
• Own the marketing P&L; set and manage the enterprise marketing budget and ensure ROI-driven allocation of spend across channels and properties
• Direct and approve major marketing campaigns, promotional strategies, brand launches, and new concept or menu rollouts
• Serve as the senior advisor on advertising, public relations, and crisis/reputation management strategy
• Cultivate and negotiate strategic partnerships, media relationships, and sponsorships that drive sales and brand visibility
• Build and maintain executive-level relationships with guests, ownership groups, investors, and key stakeholders to align marketing strategy with business objectives
• Provide final oversight and approval authority for all marketing materials and brand assets across digital and print channels
• Anticipate industry trends and lead innovation in branding, advertising, and guest engagement strategy across the portfolio
• Direct multiple concurrent enterprise initiatives, balancing competing priorities, deadlines, and budgets across the organization
• Define and report on enterprise-level marketing KPIs and campaign performance, translating data insights into strategic recommendations for the executive team
• Ensure a unified, on-brand messaging strategy that strengthens guest acquisition and retention across all concepts
• Champion the evaluation and adoption of emerging acquisition channels, marketing technology, and automation platforms across the organization
• Maintain executive fluency in marketing technology and digital innovation to stay competitive in the market
• Present marketing strategy, performance, and investment recommendations to the CEO, executive leadership team, and ownership/board as required

Company Benefits

• Competitive salary of $150,000 - $160,000, commensurate with experience
• A senior leadership seat with direct influence over enterprise strategy and brand direction
• Ownership of marketing P&L with real authority over budget and resource allocation
• A collaborative executive team that values data-driven decision-making and innovation

This Vice President of Marketing role in Dallas, TX, is built for a leader who is ready to move beyond campaign execution and into true brand stewardship. This is a chance to shape the trajectory of a hospitality portfolio, build a marketing organization from a position of authority, and see your strategic decisions play out in guest experience, revenue, and long-term brand equity.

Qualified candidates interested in the Vice President of Marketing position in Dallas, TX should send their resume to Don Hutcheson .