Account Executive

Job Description

DADA Goldberg is a creative communications agency focused on creating thoughtful stories for distinguished design and destination brands. Our services include public relations, brand positioning, event concepts and management, media planning and social media.

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Position Summary: Reporting to an Account Manager, the Account Executive supports our media relations efforts on behalf of our international clients. Responsibilities include client service and consultancy by communicating clearly, managing expectations and delivering results for 5-7 accounts. The AE is an active participant in client and team meetings; and, supports high-profile events.

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All PR team members are expected to meet with new and established media contacts 3 times each month.

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Essential Job Functions (duties include but are not limited to the following):

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• Gain the confidence of clients by thinking strategically about their challenges and demonstrating strong project management skills in the execution of account work;
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• Develop and implement outreach strategies to the press and other target constituencies based on the media goals determined;
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• Draft strategic pitches following the outreach calendar and reach out to the media to secure coverage;
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• Continuously expand the pitching lists through comp research, research of new writers, influencers and publications internationally;
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• Acquire fluency in design media – outlets, editors, freelance and staff writers; key influencers;
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• Stay informed by following our key group on social media;
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• Utilize email correspondence, phone calls and personal meetings to establish strong relationships to the media;
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• Create substantive and accurate materials to be distributed to the media;
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• Respond in a timely and cordial manner to inbound media requests for materials and interviews;
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• Build relationships with writers, editors, influencers and producers who might cover our clients;
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• Maintain schedules for press and client meetings;
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• Prepare agendas for client meetings with the goal to reflect forward momentum and exciting updates; prepare re-cap notes after the call with a list of to-dos;
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• Update and maintain team tasks on Monday.com assigning responsibility and deadline to each new task;
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• Anticipate need for restrategizing or change of direction based on feedback or lack of it; collaborate with the Manager to pivot on angles and targets;
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• Create weekly, monthly (if required), and yearly activity and media reports for clients;
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• Keep the “best of” case study files updated for own accounts as exemplary placements are achieved;
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• Help amplify media and social coverage on Instagram and LinkedIn through DADA channels, the clients’ and the media involved
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• Update database and mailing lists of media, industry, influencer and client contacts;
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• Organize and maintain documents, images, captions, and press materials on Dropbox;
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• Read and track daily coverage of clients and related news stories online, on social media and in print;
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• Report press coverage links and clips to clients daily/weekly;
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• Execute frequent mailings of press releases and other collateral material to the media and influencers;
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• Plan and execute media events on behalf of clients (including managing guest lists, RSVPs, onsite event management and coordinating vendors and media and other VIP introductions);
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• Train and supervise Account Coordinators with clear direction.
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Working Conditions:

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Employees working in the NYC Metro Area are expected to come into the office as team and client needs require. Employees working outside of NYC may be required to travel as needed for team and client meetings and will otherwise work from home.

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The AE will be expected to travel to client events regularly; and, on occasion, service client projects outside of regular working hours. Every member of the DADA Goldberg team must adopt and make daily use of office systems such as Google Suite, Canva and Slack.

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Requirements:

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• B.A. degree
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• 1-3 years of experience + a portfolio of media placements
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• Able to work independently and multi-task
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• Strong written and verbal communications skills
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• Excellent organizational skills
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• Detail-oriented and fastidious about data entry and database management
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• Technical skills: Mac-savvy, Google Suite, MS Office Suite, Keynote, Muck Rack, Canva
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• Fluency in a foreign language is a plus
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