(Senior) Product Manager- Rare Diseases

Job Overview Ferring + You: Drive impactful, patient‑centered marketing strategies that maximize product value and strengthen market position across Germany. By combining data‑driven insights, cross‑functional collaboration, and innovative omnichannel approaches, the role ensures meaningful customer engagement and improved patient pathways. The mission is to translate business objectives into sustainable growth and tangible healthcare impact. Responsibilities Lead the development and execution of marketing strategies for assigned products and indication areas in Germany Design and implement integrated campaigns, concepts, and action plans aligned with business objectives Continuously monitor market trends, submarkets, and competitive developments to refine product positioning Conduct ongoing business analysis (e.g., NPP, product performance, market opportunities) Develop product profiles, marketing plans, and brand strategies, including value‑added concepts Identify and drive innovative initiatives to improve patient pathways and customer value Plan and coordinate sales activities (e.g., SKU planning) in close collaboration with controlling Manage and monitor budgets effectively Develop and implement customer‑focused solutions across multiple channels (omnichannel approach), based on customer insights and decision journeys Deliver product training for internal stakeholders in collaboration with Medical and Sales teams Work cross‑functionally with Marketing, Sales, Medical Affairs, and Market Access Support organizational change initiatives and the implementation of new ways of working and technologies Represent the company at national and international meetings, committees, and events Qualifications University degree in Business Administration, Life Sciences, or a comparable field Minimum of 3 years of experience in product management or marketing within the pharmaceutical industry (ideally in Maternal Health / RM/MH / Gynecology) Strong understanding of the pharmaceutical market and its networks Experience in sales planning and digital/omnichannel marketing Entrepreneurial mindset with a strong focus on results and performance Good knowledge of medical and healthcare policy environments Experience in product launches is highly desirable Strong analytical and conceptual thinking skills, with the ability to prioritize effectively Confident presentation and moderation skills Proven experience in project planning and management Creative, proactive, and enthusiastic personality Knowledge of value‑based healthcare principles Fluent in German and English (written and spoken) Proficient in MS Office Nice to Have Digital affinity and interest in innovative engagement models Knowledge in oncology Familiarity with pharmacy‑related environments Understanding of the hospital landscape in Germany Experience with the tool Veeva Benefits & Employee Support Ferring provides an inclusive support package – “Building Families at Ferring” – which delivers equal and accessible policies for all employees who wish to start their family journey, ensuring a global standard, irrespective of location and role. The package is available to all employees after the first year of employment and includes parental leave for both birthing and non‑birthing parents as well as extended support on the family building journey. EEO Statement We strive to build and maintain an inclusive and diverse workplace with equal opportunities and mutual respect for all employees regardless of their backgrounds and socioeconomic status. Location Germany #J-18808-Ljbffr Ferring Holding SA