Consumer Marketing Retention Manager

PubWorX ProCirc Marketing Specialist

PubWorX ProCirc, a Hearst and Condé Nast partnership committed to offering scale and innovation to the magazine industry. With 200+ experts from across the industry PubWorx offers solutions to satisfy the consumer marketing, circulation management, production and paper procurement needs of any publisher - large or small.

Areas of responsibility include but are not limited to:

• Execute the retention marketing strategy to align with client goals and meet key business objectives
• Manage daily marketing activities across multiple brands via all CRM channels throughout the subscriber's lifecycle
• Develop and implement complex and disciplined testing approaches, from design management to campaign measurement
• Track ongoing campaign KPIs, evaluate effectiveness, and provide analysis, interpretation, and recommendations to maximize performance and efficiency of marketing efforts
• Partner with internal and external cross-functional teams to ensure integration of objectives, strategy, and execution, including Operations, Fulfillment, and Production units
• Prepare annual marketing budgets, manage and monitor monthly financial forecasting
• Work with internal and external designers to develop new email and direct mail creative
• Forecast, order, and manage inventory of print campaign components

Required Skills/Experience:

• Bachelor's degree in Marketing required
• Minimum of 2 years of experience in direct marketing and/or subscription marketing preferred
• Highly motivated and proactive, with attention to detail and the ability to work successfully under tight deadlines in a fast-paced environment
• Excellent communication, analytical, and strategic skills
• Exceptional time management skills with ability to prioritize multiple high-importance tasks accordingly
• Creative mindset with a knack for questioning status quo and trying new things
• Expert user of MS Office: Excel, Word, PowerPoint