Senior Customer & Lifecycle Analytics Manager

LHH is partnered with a premium consumer brand on a search for an experienced Customer & Lifecycle Analytics professional to turn customer data into smarter CRM, retention and growth strategies. This is a hands-on analytics role for someone who can dig into large customer datasets, identify meaningful behavioral patterns, measure what is actually driving incremental revenue, and translate the findings into clear recommendations marketers can act on.

Remote OR Hybrid in Dallas, Nashville or Salt Lake City. US candidates only. Relocation not available.

Base Salary: $125K-$135K

Benefits offerings for full-time employment include collaborative work environment, medical, dental, and more, 401k plan, PTO, bonus opportunity, and other perks.

Role Requirements:

• Minimum of 4 years of customer, CRM, lifecycle or marketing analytics experience.
• Consumer, retail or e-commerce experience required.
• Advanced SQL skills and experience independently querying large customer datasets.
• Hands-on dashboard development using Tableau, Power BI or Looker.
• Working proficiency with Python or R.
• Experience with platforms such as Salesforce Marketing Cloud, Braze, Klaviyo or Adobe Campaign.
• Experience with Snowflake, Big Query, Redshift, Segment, Amperity or another cloud data/CDP environment.
• Strong understanding of A/B testing, holdout groups, statistical significance and incrementality.
• Ability to turn data into straightforward recommendations for marketers and senior leaders.
• Experience with customer data spanning both e-commerce and brick-and-mortar transactions.

What You’ll Do

• Build behavioral, value-based and lifecycle customer segmentation for targeted CRM programs.
• Analyze acquisition quality, repeat purchase, retention, lapse and reactivation across customer cohorts.
• Develop and refine CLV, RFM, churn and customer-value models.
• Design and analyze A/B and holdout tests across email, SMS, push and direct mail.
• Measure campaign incrementality and establish consistent standards around control groups, statistical significance and attribution.
• Partner with lifecycle marketers to build and optimize the test-and-learn roadmap.
• Build self-service Tableau, Power BI or Looker dashboards covering CRM performance, engagement, customer growth and retention.
• Automate reporting and translate complex analysis into clear, decision-ready recommendations for marketing leadership.

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: • The California Fair Chance Act• Los Angeles City Fair Chance Ordinance• Los Angeles County Fair Chance Ordinance for Employers• San Francisco Fair Chance Ordinance