Customer Marketing Analyst

About PolymarketPolymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.About the RolePolymarket is looking for a CRM Analyst to support retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com. You'll help build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance.This role sits at the intersection of marketing, product, and data. You'll run fast experiments, support micro-segmentation strategies, and help ensure Polymarket is always relevant when live markets and breaking news create moments that matter.What You'll DoSupport end-to-end retention strategy across the customer lifecycle for Polymarket's US App and polymarket.comBuild and optimize email, push, and in-app campaigns to drive conversion across company initiativesHelp design programs covering engagement, cross-sell, churn mitigation, and reactivationSupport micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needleSupport real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters mostRun fast, data-driven experiments to increase engagement around key events, markets, and momentsTrack core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trendsPartner with Product on feature adoption, notification strategy, and real-time messaging systemsCollaborate with Data on modeling, cohort analysis, and predictive segmentationWork with Design on campaign creative and to optimize content based on experimentationWhat We're Looking For1–3 years of experience in retention, lifecycle, or growth marketingHands-on experience with common CRM platforms (e.g. Braze, Customer.io, Optimove) used to build customer journeysExperience with segmentation across CDPs (e.g. Hightouch, Segment)Exposure to retention across web and mobileStrong analytical instincts — comfortable working with cohorts, funnels, and experimentationWorking understanding of segmentation, personalization, and orchestration strategyClear communicator who can move quickly in a high-velocity, event-driven productComfortable working non-traditional hours around live events and breaking news, including evenings and weekends(Plus) Experience with trading, OSBs, crypto, or real-time marketplacesBenefitsCompetitive salary & equityUnlimited PTOFull Health, Vision, & Dental coverage401k matchHardware setup: new MacBook Pro, big display, & accessoriesPay TransparencyBase salary range: $100,000 to $125,000 annually, plus equity and benefits.This range reflects a good-faith estimate for this position. Experience levels vary widely within a title here, so please reach out even if your expectations fall outside it. We're always happy to chat.LocationNew YorkEmployment TypeFull timeLocation TypeOn-siteDepartmentMarketing