Vice President of Marketing & Communications | Global Brand Growth | Beauty & Wellness (Culver City)

Vice President of Marketing & Communications | Global Brand Growth | Beauty & Wellness

Shape the Global Voice of Waterless Beauty with Oliveda

Waterless Beauty is the fastest-growing sector in the entire beauty industry, and we are the fastest-growing waterless beauty brand disrupting the industry.

Oliveda is redefining the future of beauty through the power of waterless formulations and the unmatched potency of olive tree skincare science.

We are not simply creating another skincare brand. We are building a global movement.

Through our unique Tree-to-Beauty philosophy , powered by 3,000-year-old olive tree skincare science, Oliveda is creating a new standard for beauty, one that is highly effective, sustainable, and transformative.

Our formulations replace up to 70% of industrial water with phytonutrient-rich antioxidants, delivering clinically proven results and a fundamentally different approach to skincare.

We are seeking an exceptional Vice President of Marketing & Communications to define, lead, and scale Oliveda’s global brand vision.

This is a high-impact executive opportunity for a strategic marketing leader who has successfully built premium consumer brands, accelerated DTC growth, created powerful brand narratives, and led high-performing teams in fast-growth environments.

As a member of the Executive Leadership Team , the Vice President of Marketing & Communications will shape company strategy, brand direction, consumer engagement, and global growth initiatives, helping establish Oliveda as the global category leader in Waterless Beauty.

The Opportunity

The Vice President of Marketing & Communications will own the strategy and execution behind how consumers discover, experience, and connect with Oliveda worldwide.

This executive leader will build and scale a world-class marketing organization responsible for:

• Global brand strategy and positioning
• Direct-to-Consumer (DTC) growth
• Customer acquisition and retention
• CRM and lifecycle marketing
• Communications and storytelling
• Social media and community growth
• Integrated campaigns

This role requires a visionary marketing executive who combines creativity with data-driven decision-making and understands how to build emotional connections between consumers and purpose-driven brands.

Key Responsibilities

Own Global Marketing Strategy & Brand Growth

• Develop and execute Oliveda’s global marketing strategy aligned with business objectives and growth goals.
• Define brand positioning, messaging, and storytelling across all consumer touchpoints.
• Build strategies that increase awareness, customer acquisition, engagement, and long-term loyalty.
• Identify opportunities to expand market presence and strengthen Oliveda’s leadership position.

Drive Direct-to-Consumer (DTC) Growth

• Lead marketing strategies that accelerate customer acquisition, conversion, retention, and lifetime value.
• Partner closely with sales team to maximize growth.
• Use analytics, consumer insights, and market intelligence to optimize marketing performance.

Build a World-Class Marketing Organization

• Recruit, mentor, and inspire a high-performing global marketing and communications team.
• Create a culture of creativity, accountability, innovation, and excellence.
• Develop future marketing leaders who can support global expansion.

Lead Communications & Brand Voice

• Own Oliveda’s global brand voice and communications strategy.
• Develop compelling narratives that connect consumers with the Waterless Beauty movement.
• Lead integrated campaigns across digital, social, media, partnerships, and consumer channels.
• Ensure consistent brand storytelling worldwide.

Drive Performance & Business Impact

• Establish marketing KPIs, dashboards, and performance measurement systems.
• Analyze campaign effectiveness, ROI, customer behavior, and growth opportunities.
• Translate insights into strategies that improve business performance.

Partner Across the Organization

• Collaborate closely with Sales, Product, Operations, and Executive Leadership.
• Align marketing initiatives with revenue goals and overall company strategy.
• Support global launches, campaigns, and strategic growth initiatives.

Required Experience

• 10+ years of senior marketing leadership experience within beauty, skincare, wellness, luxury, or premium consumer brands.
• Proven success building and scaling consumer brands through brand strategy, DTC growth, and integrated marketing.
• Experience owning global marketing strategy and leading high-performing teams.
• Strong understanding of eCommerce, digital marketing, social media, consumer acquisition, and retention strategies.
• Demonstrated ability to translate brand vision into measurable business results.
• Exceptional communication, storytelling, and executive presentation skills.
• Experience operating in fast-growing, entrepreneurial environments.

Ideal Candidate Profile

You are a visionary marketing executive who:

• Has successfully scaled premium consumer brands.
• Understands the intersection of brand building, performance marketing, and consumer behavior.
• Knows how to create cultural relevance and emotional connections with customers.
• Builds teams, develops talent, and drives excellence.
• Is passionate about sustainability, innovation, wellness, and purpose-driven brands.
• Wants to play a defining role in building the future of beauty.

Position

Vice President of Marketing & Communications | Global Brand Growth | Beauty & Wellness

Location

Culver City, California

Work Arrangement

Full-time, on-site executive leadership position based in Culver City, California. This role requires regular collaboration with cross-functional teams and includes occasional domestic and international travel, as well as occasional evening or weekend commitments as business needs require.

Compensation

$204,000-$252,000 annual base salary, based on experience, qualifications, and demonstrated success.

• Performance-based annual bonus opportunity.
• Long-term incentive opportunity aligned with company growth and performance.
• Medical, Dental, and Vision Insurance
• Life and Health Insurance
• 401(k)