Creative Strategist - Paid Social
Full-time
Bowery Boost
Company Description
Bowery Boost is a women-founded, NYC-based digital growth and creative agency helping women-founded and mission-driven e-commerce brands scale profitably. We specialize in paid media, performance creative, and analytics for brands across beauty, fashion, wellness, and CPG.
We combine creative storytelling with data-driven strategy, using our in-house analytics platform Boostify and creative performance tools like Motionapp to help brands grow sustainably and intelligently.
We’re a small but mighty team of strategists, creatives, and analysts — collaborative, thoughtful, and results-driven.
We want a Creative Strategist to help us ship more winning ads
Who you are
You're a Creative Strategist.
You've always been interested in both sides of marketing. The art & the science. Maybe you started as a media buyer but always had a creative side. Or, you began in design but felt like you wanted to connect your art better to results.
Either way, you thrive on creating thumb-stopping creative that looks great and gets results.
You have experience in e-commerce, specifically in beauty, wellness & fashion.
You understand metrics like thumbstop rate, hold rate, CTR, CVR, CPA.
What you’ll do
- Own the end-to-end creative strategy process turning research, competitor intel, creative instinct, and performance data into new top-performing ads
- Execute a mix of iterations (quick ad wins) and big swings (longer, more complex ad ideas) to scale ad spend
- Collaborate with designers, writers, and media buyers to turn napkin ideas into high-performing campaigns
- Monitor ad performance, analyze data, and continuously optimize campaigns for maximum impact.
- Work with cross-functional teams, including performance marketing and product teams, to ensure alignment on creative direction and performance metrics.
- Stay on top of the latest trends, techniques, and platforms, using them to inspire fresh creative ideas.
What you’ll bring
- 3-4 years of extensive media buying experience, particularly with Facebook (e.g. Growth Marketing, Creative Strategist, Media Buyer, Performance marketing etc.).
- Understanding of the importance of creative in the paid media landscape
- Strong understanding of ad performance metrics and how to translate data into actionable creative insights.
- Experience with platforms like Facebook, Instagram, YouTube, TikTok, and other digital marketing channels.
- Excellent communication and collaboration skills—you know how to inspire and guide creative teams to meet business goals.
- A passion for creativity and a knack for combining data with storytelling to craft engaging and high-performing ads.
- Experience building creative briefs and guiding projects from ideation to execution.
Vacancy posted 3 days ago
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