Marketing Lead

Job Description

Job Description

Resource Innovations is seeking a Marketing Lead to join our growing team in our California, Utah or Colorado offices to support the planning, management, and execution of integrated marketing programs for utility clients and energy transformation initiatives. This role serves as a key day-to-day partner to clients, program teams, and internal marketing resources, helping ensure marketing campaigns and projects are delivered on strategy, on time, and with measurable impact.

Resource Innovations (RI) is a women-led energy transformation firm focused on impact . Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we're leading the charge to power change.

As a Marketing Lead you will oversee the execution of a wide range of marketing activities including customer engagement campaigns, email marketing, paid media, events, creative development, digital marketing, website projects, and stakeholder communications. You will work closely with clients and internal teams to manage priorities, coordinate resources, monitor performance, and drive successful project delivery. 

This role is ideal for someone who combines strong account management skills with exceptional project management abilities. The successful candidate will be highly organized, proactive, collaborative, and comfortable managing multiple projects and stakeholders simultaneously. Agency experience is preferred. 

As Resource Innovations continues to evolve its internal agency model, this role offers an exciting opportunity to help shape how marketing supports large-scale residential, commercial, and industrial programs that directly impact customers and communities. It is an excellent opportunity for individuals interested in growing their marketing, client management, and leadership skills while contributing to meaningful work. 

Resource Innovations (RI) is an energy transformation firm. Women-led, purpose built and focused on impact, we’re constantly expanding our portfolio of solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. Building on our expertise in energy efficiency, we’re driving the material change needed to renew the promise of energy. Discover how at

Requirements

Lead Client & Account Management 

• Serve as a day-to-day marketing contact for assigned clients, helping facilitate seamless program, campaign, and project management.
• Build trusted relationships with clients, internal stakeholders, and program teams through proactive communication and responsiveness.
• Develop a strong understanding of client goals, program objectives, customer audiences, and market dynamics.
• Support the development of strategic recommendations, marketing plans, presentations, and points of view.

Manage Marketing Projects & Campaign Execution 

• Lead the planning, coordination, and execution of integrated marketing initiatives including email campaigns, paid media, digital marketing, events, website projects, and print/digital collateral.
• Develop and maintain project plans, timelines, milestones, and workflows across multiple concurrent projects.
• Partner with internal teams to define project scope, deliverables, priorities, and resource requirements.
• Manage project budgets, scopes of work, schedules, and deliverables to support successful program execution.
• Ensure projects are delivered on time, within scope, and aligned with client objectives and marketing strategies.
• Monitor project progress and proactively identify risks, dependencies, and potential roadblocks.
• Manage project workflow utilizing the project management system

Drive Communication & Team Performance 

• Lead status meetings and project discussions with clients and internal teams.
• Present recommendations, project updates, campaign results, and performance insights in a clear and professional manner.
• Demonstrate a strong understanding of client goals, key performance indicators, and business metrics.
• Help teams identify opportunities for optimization and continuous improvement based on performance data and market insights.

Foster Collaboration & Operational Excellence 

• Coordinate efforts across Account Management, Creative, Web Operations, and external partners to ensure successful project delivery.
• Maintain visibility into project status, timelines, budgets, and resource needs across assigned accounts.
• Support quality assurance processes and help ensure deliverables meet client expectations and program requirements.
• Collaborate with team members to improve workflows, processes, and ways of working.
• Contribute to a positive, collaborative team culture focused on accountability, quality, and continuous learning. 

Benefits

About Resource Innovations

Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we’re constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we’re leading the charge to power change.

Resource Innovations is an Equal Opportunity Employer, committed to ensuring equal employment opportunities for all job applicants and employees without regard to race, color, religion, national origin, gender, age, disability, marital status, genetics, protected veteran status, sexual orientation, or any other protected status. In addition to federal law requirements, Resource Innovations complies with applicable state and local laws governing non-discrimination in employment in every location in which the company does work.

Compensation & Benefits

Resource Innovations offers competitive salaries based on a candidate's skills, experience and qualifications for the position. The compensation range for the base salary for this position is $70,000-$80,000. In addition to base pay, employees may be eligible for a discretionary annual bonus. The stated salary represents the expected compensation for this position. Final compensation will be determined based on factors such as the candidate's experience, education and location. 

At Resource Innovations, we believe supporting our people is essential to delivering impact. We offer a comprehensive benefits package designed to promote health, financial security, and work-life balance. This includes three weeks of paid vacation annually, paid holidays, a 401(k) retirement plan with employer match, medical, dental and vision coverage, parental leave, an employee assistance program, commuter benefits, and additional supplemental offerings.

Employment with Resource Innovations is contingent upon the successful completion of a comprehensive background check and reference check. If applicable to the position, a pre-employment drug screen may also be required.

The above job description and job requirements are not intended to be all inclusive. Resource Innovations retains the right to make changes or adjustments to job descriptions and/or job requirements at any time without notice.