Creative Strategist

Creative Strategist This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone. Our client is an established ecommerce infrastructure company operating in the custom gifting and print-on-demand space. Their platform enables ecommerce sellers, creators, and online stores to build and sell customized gift bundles without holding inventory by combining print-on-demand production, fulfillment, and branded packaging. With more than 200 customizable products available, the company is focused on helping online businesses easily create and distribute personalized gift products at scale. Role Overview The Creative Strategist will develop creative concepts, campaign ideas, and marketing narratives that communicate the platform's value proposition to ecommerce sellers and creators. This role focuses on shaping engaging digital campaigns, content strategies, and messaging that support platform growth and audience engagement. Key Responsibilities Creative Strategy & Campaign Development Develop creative concepts and campaign ideas that highlight the platform's capabilities and benefits Identify marketing angles that resonate with ecommerce sellers, creators, and online businesses Collaborate with marketing teams to translate strategy into high-performing campaigns Content Direction & Social Media Strategy Guide the development of short-form video content and social media campaigns Identify trending content formats and storytelling approaches that drive engagement Help shape the brand voice and messaging across digital marketing channels Marketing Asset Development Collaborate with designers, editors, and content creators to develop marketing assets Provide creative direction for videos, advertisements, and promotional content Ensure creative output aligns with brand positioning and campaign objectives Creative Testing & Optimization Partner with growth marketing teams to test creative concepts and messaging angles Analyze campaign performance and identify high-performing creative strategies Continuously refine and optimize creative approaches based on insights and results Qualifications Experience 2–4+ years of experience in creative strategy, content marketing, or digital marketing Experience working with ecommerce brands, creator platforms, SaaS products, or digital products preferred Skills Strong understanding of social media marketing and content strategy Ability to develop compelling creative concepts and campaign ideas Experience collaborating with designers, editors, and content teams Strong digital storytelling and brand messaging abilities Data-aware mindset with the ability to balance creativity and performance insights Strong communication and collaboration skills Comfortable working in a fast-paced startup environment What Success Looks Like Consistent development of high-performing creative concepts and campaigns Strong engagement across social media and digital marketing channels Clear and compelling messaging around the platform's value proposition Creative strategies that contribute to measurable marketing growth Opportunity This is an exciting opportunity to help shape the creative direction of a growing ecommerce platform operating at the intersection of print-on-demand, gifting, and online entrepreneurship. The Creative Strategist will play a key role in defining how the brand connects with sellers, creators, and ecommerce businesses while collaborating closely with marketing and content teams in a fast-moving environment. Scale Army