Digital Content & Growth Specialist

Job Description

Job Description

Specialist, Digital Content & Growth

Chick-fil-A Nanuet · Nanuet, NY · Full-Time · Reports to Director of Marketing & Community Growth

Employment : Full-time

Location : Nanuet, NY — on-site at restaurant

Base salary: $42,000–$50,000 per year, based on experience

Equipment stipend: $100/month toward personal gear maintenance

Total compensation: ~$43,200–$51,500 per year

Reports to: Director of Marketing & Community Growth

The Opportunity

This is an execution role with real ownership — not a coordinator position where you manage someone else’s calendar. You will be responsible for producing, scheduling, and publishing all digital content for one of the most recognized restaurant brands in the country, while also managing the channels that drive real business outcomes: social media, the mobile app, local search, and employer platforms.

You will work alongside a Director of Marketing & Community Growth who sets strategy and owns community and field activation. Your job is to make sure that strategy shows up online — consistently, on brand, and on time. You will also own training videos, internal communications, employer branding assets, and LinkedIn content for leadership.

The content style we are building is lifestyle-first UGC — real people, real moments, products placed naturally in the environment rather than staged. Corporate handles the polished brand creative. You handle the content that makes Chick-fil-A Nanuet feel like a place people genuinely want to be.

For someone early in their career, this role offers the kind of scope that most people spend years chasing. You will build a portfolio on a nationally recognized brand, own multiple channels simultaneously, and have direct access to leadership. If you perform, you grow.

What You Own: Content Production

The style we’re after is cinematic, community-native, and authentically unpolished — think hands holding a sandwich at a park, nuggets at a school event, a shake in the car. Real moments. Real environments. Not studios, not flat lays, not corporate.

• 12–20 short-form vertical videos per month across Instagram Reels, TikTok, and Facebook — UGC-style, lifestyle-driven, authentic to the community
• Capture products in real, lived-in environments rather than staged or studio settings
• Film in and around the restaurant: team moments, guest interactions, behind-the-scenes, community activations, and event coverage
• Short-form training videos for team member onboarding and operational topics
• Internal communications content: announcements, team updates, milestone recognition
• Employer branding assets: team member headshots, recognition graphics, culture content
• LinkedIn content for managers and leadership to publish under their own profiles
• Team member storytelling content: scholarships, promotions, career milestones
• Event and activation recap content in coordination with the Director of Marketing

Channel Management

• Build and maintain a monthly content calendar aligned to approved sales priorities and promotional windows
• Schedule and publish all approved content via Buffer or designated publishing platform
• Own the mobile app channel — build campaigns, track engagement, and optimize performance over time
• Manage light paid boost strategy and track ROAS across social platforms
• Maintain local search and discovery hygiene: Google Business Profile, maps, and directories
• Monitor review platforms and support the Director’s response strategy
• Manage employer review platform presence on Glassdoor and Indeed

Reporting & Planning

• Produce a monthly KPI report covering engagement, follower growth, app performance, paid ROAS, catering inquiry volume, and review ratings
• Participate in monthly growth planning sessions with the Director and Executive Director
• Track content performance and bring data-informed recommendations to the team

Equipment

We use a hybrid approach: you own your primary production gear, and the restaurant maintains a small shared kit on-site. A monthly stipend is included to offset wear and maintenance on your personal equipment.

What you must own:

• Professional-grade camera capable of 4K short-form video in real-world environments (mirrorless or equivalent)
• External microphone suitable for on-site capture in a restaurant environment
• Editing software and a computer capable of video editing

What the restaurant provides (shared on-site kit):

• Two LED panel lights with adjustable color temperature
• Adjustable tripod for stabilized shots and overhead angles
• Small reflector or diffusion panel for softening harsh restaurant lighting

How You’ll Be Measured

You are not measured on posts published. You are measured on whether those posts move the business.

• Follower growth across all platforms
• Engagement rate per post
• App awareness and campaign performance
• Paid ad ROAS
• Content calendar adherence and quality
• Catering inquiry volume (digital attribution)
• Review ratings and response cadence
• Daypart promotion engagement

What This Role Is Not

• Not a remote role — on-site presence is required to capture content, attend activations, and stay connected to the brand
• Not a strategy role — strategy is set by the Director; your job is excellent execution
• Not a passive publisher — you are expected to bring creative ideas, flag performance issues, and improve over time
• Not a role for someone who needs constant direction — you manage your calendar, hit your deadlines, and own your output

What We’re Looking For

We want someone who is sharp, organized, and genuinely excited about content — and who understands that great content is only great if it drives results.

• Strong short-form video skills — you can shoot and edit something that stops a scroll in the first two seconds
• Fluent in the UGC and lifestyle content style — authentic, unpolished-on-purpose, community-native. You know the difference between a brand shoot and a real moment, and you know how to create the latter
• Ability to capture products in natural, lived-in environments — not staged, not studio
• Experience writing brand-aligned captions with platform-native tone across Instagram, TikTok, and Facebook
• Demonstrated experience managing social media publishing for a brand or organization
• Familiarity with content scheduling platforms such as Buffer
• Comfort using AI writing tools to accelerate copy workflows without sacrificing quality
• Experience building and managing content calendars aligned to business priorities
• Organized asset management — clean shared drives, labeled files, version control
• Proactive communicator — 48-hour turnaround on all team communications, no chasing required
• Must own professional-grade camera and audio equipment suitable for 4K short-form video in real-world environments

Nice to Have

• Experience with mobile app campaign management or loyalty program marketing
• Comfortable capturing content in fast-moving, uncontrolled environments — events, community activations, busy restaurant moments
• Familiar with current short-form video trends on TikTok and Instagram Reels
• Restaurant, hospitality, or QSR marketing experience
• Familiarity with Google Business Profile and local SEO basics
• Employer branding or internal communications experience

Why This Role

Most entry-level marketing jobs give you one channel and a narrow lane. This one gives you the full picture — lifestyle video production, social media, app marketing, employer branding, internal communications, and performance reporting — all on a brand that people in this market genuinely love.

The content style we’re building is intentional: authentic, community-rooted, lifestyle-first. Corporate handles the polished brand creative. You handle the content that makes this location feel real, local, and worth following. That’s a creative brief most content creators would jump at — and it’s yours to own.

Chick-fil-A is consistently ranked among the most beloved restaurant brands in the United States. The work you do here will be visible, measurable, and yours to claim. And because this is a growing operation with a small, high-performing team, the right person will have real room to grow.