Director Consumer & Respiratory Precision Marketing - Flu Franchise

Job title: Director Consumer & Respiratory Precision Marketing – Flu Franchise

Location: Morristown, NJ

Sanofi is seeking a Director of Consumer & Respiratory Precision Marketing to lead DTC effort for Flu and precision marketing for respiratory portfolio mutualizing efforts with Covid. The candidate will lead omnichannel and content strategy across HCP and patient segments, driving measurable commercial impact, together with HCP marketing team and broader internal / external ecosystem. This role sits at the intersection of AI-powered innovation and customer-centric content strategy, serving as an embedded strategic partner to franchise leadership. The ideal candidate will leverage advanced AI/ML technologies to optimize segmentation, personalize engagement, and scale content strategies that accelerate franchise growth. Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization.

About Sanofi We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities

Precision Marketing Strategy

Develop and execute segment-specific marketing strategies using data-driven audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across all touchpoints.

Own customer segmentation, targeting, and personalization strategies across HCP and consumer audiences.

Develop audience frameworks, behavioral segments, and engagement models that drive more relevant customer experiences.

Develop “always-on” Precision marketing editorial calendar based on Flu seasonal objectives: demand shaping / pre-booking, season prep, in-season activation & post-season analytics.

Design next-best-action and next-best-content approaches leveraging customer data, AI models, and predictive analytics.

Serve as the franchise subject matter expert on precision marketing capabilities, customer data strategy, and personalization best practices.

Consumer Content Strategy & Development

Lead development of consumer content strategies (Flu) aligned to patient journey needs, behavioral insights, and franchise priorities.

Identify content opportunities across awareness, consideration, vaccination/adoption, adherence, retention, and advocacy journeys.

Oversee creation, adaptation, and optimization of consumer-facing content assets across digital, media, CRM, and emerging channels.

Partner with agencies and creative teams to ensure content is insight-driven, personalized, compliant, and measurable.

Utilize AI-enabled content development tools and frameworks to accelerate content creation while maintaining quality and compliance.

Establish content measurement frameworks and continuously optimize content performance based on engagement and conversion insights.

HCP Precision Marketing Enablement

Partner with HCP marketing teams (Flu and Covid) to translate brand strategies into precision marketing activation plans.

Design customer segmentation, targeting, and omnichannel engagement approaches that improve relevance and effectiveness of HCP interactions.

Support content modularization, tagging, and deployment approaches that enable personalization at scale.

Advise HCP marketers on personalization opportunities based on customer behavior, engagement patterns, channel preferences, and predictive insights.

Collaborate with commercial operations and sales leadership to identify opportunities for AI-enabled next-best-action and customer engagement strategies.

Ensure HCP engagement ecosystems are optimized to deliver the right content to the right customer at the right time through the right channel.

Omnichannel Engagement & Customer Journey Design

Design integrated customer journeys across personal, non-personal, digital, field, and media channels.

Identify opportunities to improve customer experience through personalization, automation, and AI-enabled engagement.

Drive orchestration strategies that connect content, channels, and customer insights into cohesive experiences.

Continuously optimize customer journeys through testing, experimentation, and performance analytics.

AI & ML Innovation

Champion the integration of AI/ML technologies, including recommendation engines, and predictive analytics, to enhance marketing effectiveness and personalization at scale.

Evaluate emerging AI capabilities and identify opportunities to improve content development, customer engagement, targeting, and measurement.

Serve as a franchise champion for adoption of AI-enabled marketing practices and innovative customer engagement models.

Performance & Analytics

Define KPIs and measurement frameworks to track segmentation effectiveness, content performance, and ROI; deliver regular insights to franchise leadership.

Leverage analytics and customer insights to identify opportunities for optimization across content, targeting, and customer journeys.

Translate performance data into actionable recommendations that improve business outcomes and customer experience.

Cross-Functional Partnership

Collaborate with Commercial, Medical Affairs, Regulatory, GTMC and Digital teams to align digital and content strategies with franchise business objectives.

Partner closely with HCP marketing leadership to embed precision marketing capabilities into brand planning and campaign execution.

Collaborate with consumer marketers, agencies, analytics teams, media partners, and commercial operations teams to deliver integrated customer experiences.

Act as the franchise liaison to enterprise precision marketing, data, AI, and technology teams.

About You:

Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or related field

10+ years of progressive experience in digital strategy or precision marketing, with at least 5 years in leadership roles

Experience in AI/ML implementation within marketing or content contexts

5+ years in healthcare, pharmaceutical, or life sciences industry

Proven track record delivering measurable business results through segmentation and content strategy

MBA or advanced degree preferred

AI/ML applications: predictive analytics, NLP, recommendation engines, and personalization platforms

Customer segmentation tools and audience analytics platforms

Content management systems and digital asset management

Marketing automation and CRM platforms (e.g., Veeva, Salesforce)

Customer data platforms (CDPs) for precision targeting

Omnichannel marketing strategy and execution

Data analytics and business intelligence tools

Healthcare regulatory compliance (FDA, EMA)

Customer journey orchestration platforms and personalization technologies

Experience applying AI tools to content development and engagement optimization

Demonstrated success managing cross-functional teams within franchise or brand structures

Track record of building high-performing digital and content strategy teams

Experience presenting business performance and digital strategy outcomes to senior and C-level leadership

Proven ability to influence and drive change across large, matrixed organizations

Preferred Qualifications

MBA or advanced degree in a relevant field

Experience with pharmaceutical product launches and lifecycle management

Background in management consulting or digital transformation with a growth focus

Certification in project management (PMP) or agile methodologies

Experience building or leading precision marketing programs within pharmaceutical or healthcare organizations

Expertise in customer segmentation, personalization, omnichannel engagement, and customer data activation

Experience overseeing consumer content development and optimization initiatives

Experience deploying AI-enabled marketing capabilities at scale

Key Competencies

• Strategic Thinking: translates franchise business objectives into actionable precision marketing roadmaps
• AI Innovation Leadership: drives adoption of AI/ML solutions to scale personalization and content optimization
• Content Strategy: develops segment-specific content frameworks that resonate across HCP and patient audiences
• Data-Driven Decision Making: leverages analytics and segmentation insights to optimize targeting and measure impact
• Customer-Centricity: deep understanding of HCP and patient behaviors within the franchise's therapeutic area
• Collaborative Leadership: builds alignment across diverse stakeholders while maintaining focus on franchise goals
• Results Orientation: relentless focus on measurable outcomes, ROI, and continuous performance improvement
• Agility & Adaptability: pivots strategies quickly based on market signals, data insights, and business needs

Why Choose Us

Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology.

Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.

Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

#GD-SP #LI-SP #vhd #LI-Hybrid Pursue progress, discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

Sanofi US endeavours to make our career center accessible to any and all users.

The salary range for this position is: $178,500.00 - $257,833.33

All compensation will be determined commensurate with demonstrated experience.

Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.