Marketing (Earned & Owned) Analyst

Marketing (Earned & Owned) Analyst

Department: Brand Reputation

Employment Type: Full Time

Location: New York

Description

Looking for something fresh?

Day One Agency is hiring.


Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.


We've built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We're looking to expand our team with a new Data Analyst. You'll become part of an award winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart.


Below you'll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.


Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026)?


Keep reading.


This position is full-time, requires a hybrid work schedule, and is only available in NYC.

Responsibilities

As a Marketing (Earned & Owned) Analyst, you will play a key role in transforming data into actionable insights that inform and optimize brand reputation and communications strategies. Working closely with strategists, creatives, and account teams, you'll monitor conversations, analyze performance, and track cultural and market trends to help shape impactful, data-driven work for our clients across earned and owned channels.

• Reporting & Visualization: Create clear, visually compelling reports and dashboards for clients and internal teams.
• Campaign Analysis: Evaluate marketing and PR campaign performance to identify successes, challenges, and opportunities for improvement.
• Audience & Market Insights: Interpret audience data, monitor competitive activity, and track industry trends to guide messaging and strategy.
• Data-Driven Strategy: Contribute insights that inform creative ideas, brand positioning, and integrated marketing plans.

Qualifications

• Bachelor's Degree from an accredited university or equivalent professional experience
• 1-2 years of relevant experience (internship experience welcome)
• Clear and concise communicator, able to translate data into actionable recommendations
• Ability to present data and insights in a clear and concise way for different audiences.
• Proficiency in Excel/Google Sheets; familiarity with data visualization tools a plus
• Experience using AI tools (e.g., ChatGPT, Claude, Gemini, etc.)
• Understanding of social listening or media monitoring tools (e.g., Sprinklr, Muck Rack, NewsWhip, Sprout etc...)
• Strong analytical thinking, attention to detail, and problem-solving skills
• Curiosity about trends in marketing, social media, and brand communications

Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)
• Paid Time Off and Company Paid Holidays
• Summer Fridays
• 401K Retirement Plan with Company Match
• Lifestyle Spending Account
• Paid Parental Leave
• Commuter Benefits
• New Business Referral Bonus
• Employee Referral Bonus

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $57,000-$62,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.