Data Scientist 2

Data Scientist

We are seeking an experienced Data Scientist / Marketing Analytics Specialist to support our Digital Marketing and Sales Strategy team. The ideal candidate will have strong expertise in data analytics, statistical modeling, CRM reporting, and data visualization to drive marketing effectiveness and business growth.

Key Responsibilities

• Analyze Marketing and Sales performance across customer acquisition, engagement, lead generation, pipeline, and conversion.
• Identify trends, performance gaps, and opportunities across campaigns, customer segments, and accounts.
• Develop statistical models, predictive analytics, and machine learning solutions.
• Extract, clean, validate, and analyze large structured and unstructured datasets.
• Build and maintain Power BI dashboards and Salesforce CRM reports.
• Connect marketing activities with sales outcomes through funnel and KPI reporting.
• Collaborate with Marketing, Sales, and cross-functional stakeholders to deliver actionable insights.

Required Skills & Qualifications

• Experience with digital marketing analytics platforms such as Adobe Analytics, Claravine, Eloqua, or HubSpot.
• Strong Salesforce (SFDC) experience, including CRM data models, reporting, dashboards, campaigns, leads, contacts, accounts, and opportunities.
• Proficiency in SQL and programming languages such as Python or SAS.
• Experience with Power BI, Tableau, Advanced Excel, and PowerPoint.
• Strong knowledge of data mining, statistical analysis, predictive modeling, and machine learning.
• Understanding of Marketing and Sales KPIs, campaign analytics, and customer lifecycle data.

Preferred Qualifications

• Bachelor's degree in Statistics, Applied Mathematics, Data Science, or a related field.
• 2+ years of Data Analytics or Data Science experience.
• 2+ years of project management experience.
• Strong communication and cross-functional collaboration skills.