Sr. Manager, Digital Marketing, SEO & Website Content

Job Description

Job Description

Description

Central Garden & Pet is seeking a Sr. Manager, Digital Marketing, SEO & Website Content to join our team. This role leads SEO strategy and website content management across brand websites and eCommerce platforms by driving search optimization, overseeing technical and content enhancements, managing agency and cross-functional partnerships, and measuring digital performance against business goals. 

This position will based in either our Schaumburg, IL or Phoenix, AZ corporate offices. At both locations, we operate in a hybrid work environment that balances in-person collaboration with workplace flexibility. Employees are currently expected to work from the office four (4) days per week to support greater collaboration, learning, and team connection.

KEY RESPONSIBILITIES

Lead SEO across owned websites and eComm

• Monitor and analyze internal and competitor/retailer metrics affectable by SEO (e.g. keyword performance, traffic/estimated traffic, topical authority) to inform brand, customer, digital, and eComm partners
• Compile recommendations for content optimization and technical development, taking a leading role managing agencies, developers, eComm, and digital teams on SEO projects
• Audit brand websites for technical issues that can affect brand site UX and search rankings, continually work with dev team to resolve glitches and optimize website performance
• Audit domains for current and historical backlink authority profile, create and maintain 301 redirect mappings to retain and grow search authority/trust
• Recommend and project manage advanced SEO projects (e.g. link-building, toxic backlink disavow lists, schema automation)
• Measure and report performance of website and eComm SEO against goals/KPIs, provide analysis and content/technical optimization recommendations
• Track and communicate ongoing and completed website and eComm optimization projects and development tickets

Lead website content management

• Coordinate deployment of creative assets, optimizing content, and brand promotions as planned in coordination with brand and digital teams across brand websites and landing pages
• Lead projects to gather, format, update, maintain, and optimize product data for brand site content, third party review syndication, and online purchase functionality
• Assist in managing external agencies on website and microsites builds, site structure changes, technical and content QA

Cross Functional Collaboration

• Collaborate with internal brand, digital marketing and design teams, agencies, and other vendor partners, especially where Marketing and Development intersect
• Active partner to Web Dev to prioritize activities and communicate with brand teams

Training & Upskilling

• Provide relevant SEO 101 training to developers, creative, eComm, brand, digital and customer marketing teams as needed
• Provide basic CMS update training for any internal partner, and advanced CMS training as needed for digital marketing teams
• Provide training to creative, digital, and eComm teams on best practices for article, image, and product content creation/optimization
• Provide digital teams training on best practices and process for troubleshooting/QAing technical and backend projects (e.g., website redesigns, third-party linking and syndication, scripted content load, etc.)

Capability Thought Leadership

• Be externally oriented to research, understand and cascade trends and new technologies
• Provide expertise/insights for adoption where appropriate at either BU or enterprise level

QUALIFICATIONS  

• Bachelor’s degree with 10 years minimum of digital marketing experience, with 5 years focused in Content Marketing, SEO, and/or Marketing Technologist roles 
• Extensive experience leading projects implementing and QAing new website functionality & content load, website redesign & migration 
• Content management system experience (minimum 3+ years’ experience in Sitecore, WordPress a plus) 
• Knowledge of marketing technology software (HubSpot CRM a plus) 
• Extensive experience with SEO analytics platforms like Search Console, SEMrush, Majestic, Lumar, etc. 
• Extensive experience with HTML and JSON-LD (JavaScript and CSS a plus) 
• 5+ years’ experience in setting up tracking and reporting of digital marketing campaign engagement, events, and conversion using Google Tag Manager, tracking and distribution traffic/event tracking, etc. 
• Strong project management and organizational skills 
• Experience in dealing with multiple and diverse internal stakeholders, and interacting with both business and development partners 
• Excellent communication skills, written and verbal, across a variety of organizational levels (Spanish fluency a plus) 
• Ability to translate data into easy-to-understand reports 
• Strong analytical skills and data-driven thinking 

POSITION INFORMATION 

• This position pays $100,000 - $120,000 per year depending on experience and geographic location of Schaumburg, IL or Phoenix, AZ. This position is also eligible for a management incentive bonus based on individual and company performance.

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus
• Access to on-demand pay
• Paid parental leave

Our Schaumburg office is located within the Schaumburg Corporate Center, which offers many amenities including an on-site fitness center, convenience center, deli-style restaurant, dry cleaners, hair salon, and free covered parking. Both locations generally operate with a corporate casual dress code.

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin® and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. Visit to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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