Social Media Manager

The RoleWe're looking for a Social Media Manager to build and scale Dutch's social presence into a high-impact growth and brand channel.This role is ideal for someone who understands how to create content that captures attention, drives engagement, shares, views, and converts balancing storytelling with performance. You'll work closely with Growth, Brand, PR, and Content to develop a social media plan and content calendar that drives awareness, builds trust, and contributes to member growth and CAC efficiency.Please note this is a fully remote role, but you must reside in Canada OR any of the following states: Tennessee, California, Illinois, Florida, Iowa, North Carolina, New Jersey, New York, Texas, Oregon, Colorado, Washington.What You'll Do:Own and execute Dutch's social strategy across Facebook, TikTok, Instagram, YouTube Shorts, and emerging platformsCreate and publish high-performing content (short-form video, static, reactive, and trend-based)Partner with Creative and Content teams to develop scroll-stopping, on-brand assetsManage content calendar aligned to campaigns, launches, and cultural momentsDrive engagement through community management (comments, DMs, conversations)Identify trends, memes, and cultural moments to create timely, relevant contentCollaborate with Growth to test paid amplification, whitelisting, and creator contentWork with PR and Partnerships on influencer and celebrity integrationsAnalyze performance, create reports, and optimize based on engagement, reach, shares, SOV, and conversion signalsSupport lifecycle and cross-channel content (email, SMS, landing pages) as neededWhat We're Looking For:3–6 years of experience managing and growing social media for a brandProven ability to create content that drives engagement, growth, and subscriptionsDeep understanding of TikTok, Instagram Reels, and short-form video trendsStrong creative instincts with an eye for what performs vs. what looks goodExperience working cross-functionally with Growth, Creative, Product, and PR teamsData-driven mindset comfortable using insights to iterate quicklyAbility to move fast, test, learn, and adapt in a high-growth environmentWillingness to take chances, disrupt and try new thingsStrong project management and analytic skillsStrong writing and communication skills with attention to tone and brand voiceNice To HavesExperience in consumer, health, pet, or subscription businessesExperience with influencer/creator partnerships and whitelistingFamiliarity with performance marketing and paid socialExperience launching or scaling a brand's social presenceWhy This Role Is Awesome:You'll build and scale Dutch Vet's social presenceYour work will directly impact brand awareness, engagement, and acquisitionYou'll operate at the intersection of brand, performance, and cultureYou'll help define how pet care shows up in modern mediaThe chance to make a meaningful impact on pets (and their people)You'll make trusted veterinary care more accessible to millions of pet parentsWhy Work For Dutch?Competitive compensation offering $80,000 plus equity packageHealth, dental, and vision insuranceFlexible PTORemote role with quarterly visits to SF HQ and other meetings as necessary401k planRobust holiday scheduleGrowth opportunities!Dutch's Guiding Principles:Pets First – Business and medical decisions are always guided by the pet's best interest. Agile Like a Cat – We move quickly with thoughtfulness and precision. Creativity is our Catnip – We push boundaries and make complex topics easier to understand. Be the Human Your Dog Thinks You Are – Lead with kindness, clarity, and care.